Pat McGrath’s New Beauty Campaign Is a Lesson in Inclusivity

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Pat McGrath makeup
Photo: Courtesy of Pat McGrath

Pat McGrath makeup is regarded as some of the best in the world. Carefully designed by legendary makeup artist Pat McGrath for optimal results, she has not only proven her status as industry veteran at every turn but continues to set the bar for inclusivity with her stunning campaigns. The latest boasts a stellar model lineup, with up-and-coming stars featuring alongside industry veterans.

Naomi Campbell, the global face of the Pat McGrath Labs beauty brand, leads the ‘Dark Star’ Mascara campaign cast, while Russian supermodel Irina Shayk poses with Damian Hurley, lookalike son of actor Liz Hurley.

This is the second Pat McGrath beauty outing for 18-year-old Hurley, who shot to fame recently after embarking on a modeling career and drawing comparisons to his famous mother.

Pat McGrath makeup
Photo: Courtesy of Pat McGrath

Also in the campaign – shot by iconic photographer Steven Meisel – models Salomon Diaz and Maty Fall Diba are pictured together, while Leon Dame and Tess McMillan sport matching make-up looks.

Rounding up the diverse cast, 73-year-old American actress and model Marisa Berenson is paired with Hudson Kroenig, godson of the late Karl Lagerfeld, who first made his modeling debut aged two.

“It is an honor and a privilege to introduce my new volumizing ‘Dark Star’ Mascara to the world via a campaign by the ultimate starmaker himself – the legendary Steven Meisel,” says McGrath.

“With his fierce and disruptive aesthetic, his eye for fresh talent, and his prolific, unparalleled approach to beauty, Steven has the unique power of being able to both propel a new face out beyond the stratosphere, as well as to reveal brilliant facets of absolute icons. His art reframes the present and transforms the future.”

Using the same proprietary technology as McGrath’s highly pigmented lipsticks and eyeshadows, the new mascara promises to take lashes to “a brave, bold, big new galaxy of glamor.”

Pat McGrath makeup
Photo: Courtesy of Pat McGrath
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