Is Marc Jacobs’ New Mascara Set to Be a Cult Item Like His Last?

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Marc Jacobs Beauty Mascara
Photo: Courtesy of Marc Jacobs Beauty

The “new normal” of wearing face masks in public might have completely eliminated the need for lipstick, but it has escalated the importance of a dramatic lashline. With eyes being our only visible facial feature, it is vital — now, more than ever — to update our eye make-up. Enter: Marc Jacobs Beauty’s new ‘At Lash’d’ lengthening and curling mascara.

Inspired by the designer’s love for an expressive eye, Marc Jacobs Beauty is following the success of the cult-favorite ‘Velvet Noir’ mascara with another treat for beauty junkies. “For me, beauty is all about the eyes, and whether you like a more natural look or you really want to turn it out, I’m ready for big, bold eyes, and long, glamorous lashes. It’s a look I have always loved and we created ‘At Lash’d’ to celebrate it.”, Marc Jacobs told Savoir Flair in an exclusive Zoom call earlier this month before the release of the product.

Photo: Courtesy of Marc Jacobs Beauty

Promising to add extreme length, definition, and curl, Marc Jacobs Beauty’s ‘At Lash’d’ mascara comes in a luxe gold-and-black striped packaging, with an innovative brush which features wavy bristles that ensure flawless application from root to tip. Not only is the new mascara designed to give you full extension-looking lashes, but its vegan formula (with biotin peptide, provitamin b5, and plant waxes) guarantees a smudge- and flake-resistant lightweight buildup.

Stocked exclusively at Sephora, the volumizing mascara is joined by a range of limited-edition gold-gilded ‘eye-conic’ shadows and ‘highliner’ shades.

The Final Verdict: The mascara is well worth the buzz, and we predict it will soon join the ranks of other cult-hit faves.

Is Marc Jacobs’ New Mascara Set to Be a Cult Item Like His Last?

Marc Jacobs ‘Lash’d’ Mascara

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