5 Black-Owned Beauty Brands to Support, Now and Forever

Related Article
Beauty
Technologically-Advanced Beauty Tools That Are Totally Worth the Investment
Read Article
Black-owned beauty brands
Photo: Courtesy of Michelle Monique

In the wake of George Floyd‘s death, many of us have been thinking about how we can best support the black community.

African-American Floyd died in Minneapolis last week of asphyxiation, according to a postmortem, after a white police officer leaned on his neck with his knee for more than eight minutes. The incident has brought issues of racial discrimination to the fore, with mass demonstrations taking place in US cities and across the world.

There are many ways to show support for the black community who are hurting at this time. If you’re non-black, it’s an opportunity to educate yourself on issues of allyship and privilege, and everyone can donate to anti-racism causes. It’s also tremendously important to support black-owned businesses.

Black women have made huge contributions to the beauty industry, and yet it’s only in recent years that major brands have shifted to cater to a wide range of skin tones. While representation still has a way to go, there are certain black-owned beauty, hair, and skincare brands that have been fighting for equality – and doing so with some incredible products.

Here are some of our favorite beauty brands set up by black women.

1

Uoma Beauty

Created by Nigerian-born former beauty executive Sharon Chuter, ‘Uoma’ means ‘beauty’ in Igbo. The make-up brand is all about inclusivity and lifting everyone up, and consistently pays tribute to Chuter’s African background (for example, one of the collections is called ‘Afro.Dis.Iac’).

Adding to the extra-cool factor, trailblazing model Halima Aden is the face of the brand.

 

View this post on Instagram

 

A post shared by UOMA Beauty (@uomabeauty) on

2

Beauty Bakerie

Everything about Beauty Bakerie is truly adorable: it has pink packaging and names in keeping with the baking theme, including palettes called ‘Brownie Bar’ and ‘Proof is in the Pudding’. Even though it’s cutesy, don’t underestimate Beauty Bakerie’s products, which are known for their easy application and staying power.

Founder Cashmere Nicole has spoken out about the struggles of setting up a business as a minority. She told Refinery29 in 2018: “I’ve learned that being black and running an indie brand is extremely tough. As a child, I remember hearing that you have to work twice as hard when you’re black — and now I know that it’s true.”

 

View this post on Instagram

 

A post shared by Beauty Bakerie (@beautybakeriemakeup) on

3

Fenty Beauty

Fenty Beauty needs little introduction: Rihanna‘s make-up brand turned the industry on its head in 2017 by introducing an almost unheard of range of foundation shades. Since the beginning, Fenty Beauty has championed inclusivity and diversity.

On June 2, the brand said it won’t conduct any business as part of Blackout Tuesday, saying: “This is not a day off. This is a day to reflect and find ways to make real change.”

 

View this post on Instagram

 

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

4

Pat MacGrath Labs

Pat MacGrath is one of the most respected make-up artists in the industry, which means her eponymous beauty brand is the best way to get a runway-ready look at home.

If you needed any more encouragement to buy MacGrath’s products, none other than Naomi Campbell was recently announced as the brand’s face.

 

View this post on Instagram

 

A post shared by Pat McGrath (@patmcgrathreal) on

5

Briogeo

Founded by Nancy Twine, Briogeo is a range of clean, organic hair care products known for transforming frizzy, unmanageable curls into soft, bouncy textures. While the brand formulates products for all hair types, the curl-focused range is a huge hit.

Not only does Twine believe in cruelty-free products, but also in giving back to the community. Headquartered in New York – which has the highest number of COVID-19 cases in the US – Briogeo has pledged to donate a portion proceeds from all sales to Food Bank for New York City with an aim to provide 50,000 meals for those affected by the ongoing pandemic.

 

View this post on Instagram

 

A post shared by Briogeo Hair Care (@briogeo) on

Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Click to get the latest news on your device
You can stop notifications at any time.
Unsubscribe from our notifications
Click to unsubscribe from notifications on this device.
Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Connect using Facebook Messenger