Irresistible – a word summed up by the Oxford Dictionary as something that’s “too attractive and tempting to be resisted.” That’s exactly how Givenchy’s new perfume promises to make you feel…
Launching just in time for summer, ‘Irresistible’ is a fresh floral-woody fragrance rich in rose and iris flowers, bursting with juicy pear, and with warm notes of musk and cedar. A new olfactory signature for the brand, it’s a bold invitation to let go, channel your free-spirited side, and to follow your desires. And – of course – to be irresistible.
Instantly addictive and bursting with energy, this lively, airy, playful perfume is the epitome of joie de vivre in a bottle, while delivering exactly what its name suggests – a scent so seductive and addictive you can’t help but resist one more spritz. Which is hardly surprising seeing as it was created by three of the most in-demand perfumers – Dominique Ropion, Anne Flipo, and Fanny Bal – who between them have created some of the most iconic scents ever to grace our vanity tables (Frédéric Malle’s ‘Portrait of a Lady’, Viktor & Rolf’s ‘Flowerbomb, and Lancôme‘s ‘Le Vie est Belle’ to name a few).
Not only was Savoir Flair amongst the first in the world to smell this stunning new scent, but our Beauty Editor-at-Large got to sit down with the trio of perfumers to find out just what makes it so, well, irresistible. Here’s what they had to say…
Who is the ‘Irresistible’ woman?
DR: The one who wears this perfume! [laughs].
FB: She’s happy, beautiful, fun…
AF: Someone who is chic and curious.
What is the most irresistible smell in the world?
FB: For me, it’s the smell of a cake baking in the oven.
AF: I’d have to say the smell of the orange flower; I just love its aroma, and it takes me back to my childhood.
DR: The smell of flowers definitely, but I love different ones because they’re so complex. Tuberose, for example, and mimosa.
How did you work together creating this scent?
DR: We were all given the same brief and each of us went off and worked on the formula and made decisions we felt moved it in the right direction. Then we came together and smelt them all to see what we thought was best and how to move on from there as a team.
AF: We always agreed on everything, so it was a very comfortable process for all of us. To be together and to do this together was very fun. We went to Turkey to discover the roses, so we got to make a lot of memories too. Each perfume really tells a story for the people who worked on it.
FB: We started with the rose and we created a floral bouquet with rose and iris because they are two beautiful flowers that we have in our palette. Then we built up this accord and added some fruity notes with pear and strawberry and lots of woods and musk for the base. We started with rose because the brief was all about pink, so it couldn’t be more perfect.
Did you face any challenges during the creation?
DR: The challenge was to find a new perfume with a new signature that smells good. That’s such a big challenge, to make something distinctive.
FB: Definitely, to make something with a strong identity is very difficult.
Describe the scent in three words.
AF: Rosy, fruity, and woody.
How does this perfume make you feel?
FB: Irresistible! [laughs] And happy.
AF: Yes, it makes me feel happy, and it’s very seductive. We actually worked with scientists to test how women’s brains lit up when they smelt ‘Irresistible’, and it had an effect on the areas of seduction, happiness, and energy. So, we are sure that when you smell it, these parts of your brain will light up!
‘Irresistible’ is all about letting go and being free – when’s the last time you felt this way?
AF: I think every day, in each moment. If you are living in the present, you are always free.
What’s your earliest fragrance memory?
FB: For me, it’s the perfume of my mom. It was ‘Rive Gauche’ by Yves Saint Laurent, so that smell is really linked to my olfactive memory.
AF: Mine is my mom’s perfume too! It was YSL’s ‘Opium’.
DR: My mother wore ‘Calandre’ by Paco Rabanne, so that was my first olfactory encounter.
What’s the best way to apply perfume?
AF: I have a ritual! During the week I can’t wear perfume, but when I’m free from work, just after my shower, I apply fragrance everywhere, and then I get dressed and spray even more all over myself.
FB: And after that, the bottle is empty! [laughs]. I have to put it in my hair, too.
AF: And when you can also use the body lotion of the same fragrance, then you are like a scented candle!
DR: Rubbing it into the skin really doesn’t do anything, it’s just to dry the accord. It doesn’t damage or change the molecules as people say.