Scent Secrets: 5 Tips for Fragrance Combining from Jo Malone London

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Perfume is a very personal thing. We all want to have a signature scent, something that expresses our unique personality without smelling like every other person who’s bought into those oh-so-familiar, in-every-department-store kind of fragrances. But how do you get that special scent that commands attention when you walk into a room and has people saying, “You smell wonderful, what is that?” Three words: Jo Malone London.

The art of fragrance combining has been the company’s key philosophy since day one. “Our fragrances are designed to be worn alone and combined or layered with other fragrances,” says Chris Wyatt, Fragrance Director for the British brand. Click through our gallery above and discover Wyatt’s top tips for combining Jo Malone perfumes and layering products to create your very own bespoke scent.

Chris Wyatt, Fragrance Director of Jo Malone London | Photo: Courtesy of Jo Malone London
  1. If you want to build texture into your scent and you want your perfume to last, always layer your fragrance. Start with a body-and-hand wash, which will give an energizing and uplifting start to your day. Next, apply a body cream with ingredients that are going to lock your fragrance onto your skin. Finally, finish your fragrance with a cologne – this will be the most dominant scent.
  2. Guide yourself. Don’t let anyone else tell you what they think you should wear; if you like a certain fragrance, go ahead and wear it!
  3. If you want to create a scent that’s harmonious with a beautiful tone and distinct character, choose fragrances that are from the same family. For example, use a citrus with a citrus or a floral with a floral.
  4. For something with more unusual characteristics, opt for scents that you might expect to clash together like a citrus with a floral or a fruity fragrance with a spicy scent. Often, these opposing fragrances balance out, defining and enhancing each other.
  5. Experiment and have fun with your fragrance. It’s not a tattoo; if you get it wrong, you can wash it off and start again.
Photo: Courtesy of Jo Malone London

Discover the five secrets to fragrance combining with Jo Malone London.

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