At a time of extreme uncertainty, apocalyptic news headlines, and self-isolation stress, we all need to unite and play our part in the fight against coronavirus – and the beauty world is doing just that. Coming together to help those in need and support people on the frontline who are risking their lives are these beauty brands, big and small, that are making a difference. They’re giving back one hand sanitizer, hand cream, and hefty donation at a time. And they’re our new beauty heroes.
Thanks to the Sisley in Solidarity initiative by French skincare brand Sisley, key products and supplies are reaching those who need it most – we’re talking over 100,000 masks donated to hospitals and nursing homes, 10,500 essential hygiene products such as soaps, 3,500 hand creams, and 200,000 single doses of its restorative hand treatment distributed to medical teams. Furthermore, over five tons of hydroalcoholic lotion have been produced by Sisley’s factory. And if that wasn’t enough, the brand says this is just the beginning, as it’s currently working around the clock to create more sanitizing solutions.
Alongside sister Kim and mom Kris, Kylie Jenner initially made a donation to help hospitals and healthcare professionals on the frontline – $1 million to be exact. Now, the beauty mogul has teamed up with Coty (which owns a major stake in her Kylie Cosmetics and Kylie Skin brands) to produce sanitizers for hospitals. It’s reported each bottle will contain a special message reading, “Dedicated to first responders working to support our communities.”
MAC’s iconic Viva Glam Fund has raised over $500 million since it launched in 1994, and has pledged to donate $10 million to 250 global organizations helping fight against COVID-19. On top of that, it’s literally putting its money where its mouth is and donating 100 percent of ‘Viva Glam’ lipstick sales to vulnerable communities impacted by the pandemic. “Viva Glam has never been about one cause, but about support to vulnerable communities. It was created many years ago simply as a hardship fund for people who needed safety nets,” says John Demsey, Chairman of MAC’s Viva Glam Fund.” To help people affected by COVID-19 is a continuation of the principles Viva Glam was founded on.”
Avon’s partnership with Feed the Children is nothing new – it has worked with the non-profit organization to help alleviate childhood hunger for over 16 years – but last month, the beauty brand sent $2 million worth of essential hygiene and personal care products to help support struggling communities. The brand has also started manufacturing a new moisturizing hand gel, which it will donate to medical workers and domestic-abuse charities before making them available to the general public – and donating a percentage of sales too, of course.
In the words of Augustinus Bader, “The bruised and sore faces of those on the frontlines humble us, and the tireless, selfless efforts they represent, inspire us”. To help the healers, the brand has donated 12,000 of its cult ‘The Cream’ face fixers – crammed full of vitamins, amino acids, and compounds – to help boost the skin health and natural defenses of those saving lives around the world. It has also just announced the distribution of 60,000 hand sanitizers, which not only boast a high-alcohol content but are also made with 99 percent natural ingredients and are packed with glycerin to help keep hardworking hands soft and nourished. We’d expect nothing less.
With one sold every minute around the world, it’s safe to say that Elizabeth Arden’s iconic ‘Eight Hour Cream’ has secured its place a truly leading beauty product. So, what better way to show appreciation and support to medical workers across the globe than by donating both the ‘Skin Protectant’ and ‘Intensive Moisturizing Hand Treatment’ to help heal the raw, sore hands of those on the frontline? As the brand said on Instagram, “Elizabeth Arden is committed to caring for you and your skin the same way you have cared for all of us.” Love.
Not only did Tata Harper’s R&D team turn around a government-approved hand sanitizer formula in just 24 hours, but it also donated hundreds of units of it – along with its ‘Reparative Moisturizer’ and ‘Rebuilding Moisturizer’ – to medical professionals and communities. Harper herself also visited numerous animal shelters struggling through the pandemic and donated food supplies to both humans and furry friends.
Clarins has transformed all of its production factories in France into hand sanitizer-making facilities, and has already produced and donated over 18,000 units. It’s aiming to create another 200,000 by the end of April, and has delivered skincare kits packed full of skin-soothing products to help medical workers look after their skin. On top of all that, Managing Director Olivier Courtin-Clarins announced, “In the upcoming weeks, as a way of supporting these professionals in their fight against the epidemic, we will donate 30,000 moisturizing creams to hospitals.”
As well as reassigning a number of its facilities to manufacture 70,000 liters of hand sanitizer, the L’Occitane Group has also pledged to distribute tens of thousands of units of hand creams and soap to tend to the hardworking hands of medical staff around the world. So far, it has already sent over 20,000 units of its nourishing shea butter hand creams to hospital workers in Wuhan and Shanghai, China, as well as 20,000 units of its intensive hand balm and shea soap to the Korea National Medical Association.
Swapping scents for sanitizers, Bvlgari has transformed its fragrance production into the creation of free hand sanitizers for the Italian public services. As CEO Jean-Christophe Babin says, “Bvlgari has always believed in the ‘intelligent hands’ of those craftsmen and women who have made Italy the country of excellence in the luxury world, combining creativity and quality. Today more than ever, with the production of Bvlgari hand cleansing gel with sanitizer in the ICR laboratories, those same hands become ‘brave’ and make themselves available to doctors, nurses, volunteers.” The luxury brand has also made donations to hospitals to help them acquire state-of-the-art microscopes key in aiding doctors in the fight against the virus.
If this cute video of 111Sksin founders Dr. Yannis and Eva Alexandrides packing up boxes of supplies for doctors and nurses with their kids and handwriting notes to go along with them doesn’t make you feel all warm and fuzzy, we don’t know what will. As well as distributing hand creams created specifically for medical staff and hospital workers, they’re also sending out their iconic ‘Y Theorem Day Cream’ that is loaded with antioxidants, vitamins, and hyaluronic acid to help those on the frontline dealing with the irritation caused by wearing tight, uncomfortable masks for hours on end – thereby helping to heal and strengthen their skin.
Estée Lauder Companies
Not only does Estée Lauder Companies own some of the world’s biggest beauty brands (Jo Malone, La Mer, and Clinique to name a few), but it’s also seriously paving the way in the fight against coronavirus. Firstly, it donated $2 million to Doctors Without Borders to support its life-saving work across the globe, especially in highly impacted countries with limited resources. Secondly, it reopened one of its manufacturing facilities to produce hand sanitizer for high-need groups. And thirdly, it donated two million surgical face masks to health professionals. This was all additional to donations made to Chinese relief efforts and a $75 million fund created to provide critical support across its hometown of New York City.
The brand that brought us the most advanced hairdryer in the world, heatless curling tongs, and hair-saving straighteners has only gone and committed to creating 15,000 ‘CoVent’ ventilators to help save the lives of those most affected by COVID-19. Using the digital motor technology that Dyson is so famed for, these high-tech machines are the first of their kind and have been designed to help patients who can no longer maintain their own airways. Dyson officially does it again.
Over in France, LVMH mega brands Dior Parfums, Guerlain, and Givenchy Beauty have joined forces to transform their perfume and cosmetic manufacturing facilities into production sites for hydroalcoholic gel to support public authorities and hospitals, free of charge. Taking to Instagram, the corporation announced, “LVMH will continue to honor this commitment for as long as necessary. We all stand united in this fight against COVID-19.” Talk about community spirit.
The Body Shop
In the words of The Body Shop founder Anita Roddick, “To me, kindness is one of the most important words…It’s enormously resonant and life-enhancing.” It’s, therefore, no surprise that the brand has been delivering care packages to health professionals as a small gesture of how thankful the world is for their extraordinary efforts. In the US, it also carried and delivered over 30,000 packs of cleansing products to senior citizen communities and shelter to ensure that those most in need were also being looked after. Love.
“We can’t make ventilators, but we can make sanitizer” – and that’s exactly what specialist skincare brand Medik8 has done. After struggling to get a hold of any for their own staff and witnessing the sporadic availability and surging prices, the brand decided to switch all its remaining manufacturing capacity into creating a new WHO-approved sanitizer formula, then donating it to police forces, care homes, the elderly, and the homeless.
The L’Oréal group – which counts Lancôme, La Roche-Posay, Kiehl’s, and Urban Decay as just some of its brands – has also converted its cosmetics factories into facilities making hand sanitizer to support hospitals, pharmacies, and care homes. The L’Oréal Foundation has also donated one million euros to its partner non-profit organizations, in turn helping the most needy combat coronavirus while also providing hygiene kits to volunteers and its beneficiaries. As Jean-Paul Agon, Chairman and CEO of L’Oréal, explains, “In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible. Through these actions, L’Oréal expresses our recognition, our support, and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat this pandemic.”
Lady Gaga and her beauty brand Haus Laboratories are donating 20 percent of profits to food banks in Los Angeles and New York to support those affected by school closures and lack of resources. “We believe this is a time to choose compassion over fear. Just like our fearless leader, Lady Gaga, we know we will get through this together if we remember to continue to lead with kindness.” The brand made this announcement on Instagram, and we couldn’t agree more.
Sarah Brown launched organic and vegan skincare brand Pai nearly 15 years ago, after suffering from sensitive skin and battling to find products that didn’t stress her skin out. Fast forward to today, and she has joined the fight against coronavirus by refocusing her production onto the brand’s first-ever hand sanitizer. “We’re sitting on a factory, we have three on sight chemists and a lab, we should be doing our bit,” Brown revealed on Instagram. “We’ve never made a sanitizing gel in our lives before, it’s been an interesting and steep learning curve, but we’ve redirected the whole business to work on this.” The brand is now working on a one-to-one basis. For every sanitizer you buy – they’re capped at one per household – Pai will donate one to homeless shelters, doctors, frontline workers, and beauty banks.
There’s no escaping those heartbreaking images of doctors around the world showing faces covered in bruises and sores from wearing protective face masks, and they struck a chord with a brand founded by a doctor, Murad. As well as donating its best-selling ‘Water Gel Moisturizer’ and ‘Revitalixir Recovery Serum’ to hundreds of doctors, helping them to give some love back to their skin when they need it most, the brand has also partnered with No Kid Hungry – a non-profit dedicated to ending child hunger – and is donating 15 percent of all sales to help feed children affected by school closures.
Consumer giant and personal care conglomerate Unilever (which owns brands such as Dove and TRESemmé) has donated 100 million euros worth of sanitizer, soap, bleach, and food to global emergency efforts, while also supporting small and vulnerable suppliers with millions of euros of cash flow relief. Working a little closer to home, it’s also supplying 200,000 medical masks to hospitals in New Jersey, the home of its headquarters.
Victoria Beckham Beauty
“As a female-founded company, led by two mums, our hearts are with all of the families who are struggling right now. In uncertain times, we firmly believe feeding yourself and your family should not be one of the uncertainties,” wrote Victoria Beckham Beauty on Instagram. The brand then announced that 20 percent of all sales would be donated to Feeding America and The Trussell Trust to support emergency relief efforts in the fight against COVID-19.
Leave it to the creators of our favorite ever customizable self-tanning drops, Tan-Luxe, to create ‘Hand-Luxe’, a super-nourishing, antibacterial, rinse-free hand sanitizer that’s formulated with ultra-hydrating hyaluronic acid to fight off germs while looking after mitts. Working around the clock to create as many as it can, each bottle will be donated to those in need and on the frontline.
With brands like Rimmel and Max Factor, and luxury perfumes from Gucci, Marc Jacobs, and Bottega Veneta under its belt, global beauty conglomerate Coty certainly carries a lot of weight in the industry. But it’s also using its position to do good and has dedicated its manufacturing facilities to creating sanitizing hand gels for medical and emergency services. These will be distributed globally and donated to those helping fight against COVID-19.
Famed for its dreamy hand creams and sumptuously scented hand washes, Molton Brown is committed to tending to the mitts of those most in need during this difficult time – so much so that it has donated 25,000 of its ‘Pure Milk Soaps’ to those most affected by lockdowns and shortages.
Japanese beauty company Shiseido (which owns brands such as NARS, Laura Mercier, and Dolce & Gabbana) has launched the Relay of Love project to support those most affected by the coronavirus, allocating one percent of its sales in Asian markets – from February to July – to fund numerous charitable activities, including the donation of supplies to areas in need. It has also donated over $1 million to Shanghai Charity Foundation, and over $143,000 to Wuhan Charity Federation to support with medical treatment and infection prevention in highly affected areas.