Season after season, Gucci’s Creative Director Alessandro Michele constantly outdoes himself on the runway, and his approach to the fragrance world is no different. ‘Gucci Bloom’, Michele’s perfumery debut, has an update: the ‘Bloom Ambrosia di Fiori’. Ambrosia – a fragrant, precious nectar that promises immortality to anyone who drinks it, according to Greek mythology – makes an appropriate name for the fragrance considering its unique ingredients.
Following the original ‘Gucci Bloom’ blend that was conceived using a trio of precious flowers (jasmine bud extract, tuberose, and the rangoon creeper), ‘Bloom Ambrosia di Fiori’ boasts two new ingredients that help create a deeply feminine and sophisticated scent: velvety orris and damascena rose. Believe it or not, the velvety orris – which blooms annually in Tuscany – can sometimes be more valuable than gold. Adding to the precious nature of the formula, the damascena rose is a rare breed of rose that has to be harvested at dawn.
Celebrating the idea of authenticity and the freedom to feel emotions as they come, ‘Bloom Ambrosia di Fiori’ looks as good as it smells, owing to that beautiful deep-burgundy lacquered glass bottle. After all, the ‘Bloom’ on your vanity will need a counterpart, right?
