Despite grueling schedules, eye-wateringly early call times, and having their makeup wiped clean and slapped on again countless times a day, models still manage to maintain glowing skin throughout Fashion Month. Naturally, this begs the question: how? Our Beauty Editor-at-Large took a trip backstage at London Fashion Week with 111Skin to discover the secret to that elusive runway glow. Even better? It costs under AED 60. Seriously.
Arriving backstage at Roland Mouret’s Fall/Winter 2020 show, one thing was made evidently clear – eye masks are in. We spotted eyes everywhere adorned with pearly blue crescents that looked more like next season’s must-have accessory than a skincare staple, shimmering under the bright backstage lights. Meet 111Skin’s ‘Sub-Zero De-Puffing Eye Mask’.
It’s not just their Instagrammability and cool blue hue that has everyone hooked (Lily Aldridge, Candice Swanepoel, and Romee Strijd are fans), it’s their ability to de-puff and brighten the eye area in a flash, too – just what you need for a quick pre-show fix.
The skin around the eyes is the first area to give away signs of stress, lack of sleep, and dehydration because it’s much thinner than that the rest of the face. It also contains fewer oil glands, which in turn means less moisture and the onslaught of fine lines, creases, dark circles, and puffy undereye bags. Not ideal.
These peeper-perfecting patches are designed to mimic the invigorating effects of extreme cold and infused with anti-inflammatory tetrapeptides and marine extracts to reduce the appearance of puffiness and dark circles, treat fine lines, and banish bags. Essentially, they help you look like you’ve had the best sleep of your life, even if you’ve been up all night…
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It’s, therefore, no surprise that these eye masks have become a backstage essential at countless fashion shows and red carpet events, even receiving a stamp of approval from the likes of Bella Hadid to Huda Kattan. But there’s more: they’re biodegradable and cruelty-free, they can be worn over makeup, and they work in just 20 minutes. Our top tip? Keep them in the fridge for a boost akin to five double espressos.
111Skin ‘Sub-Zero De-Puffing Eye Mask’