So many celebrities have announced forthcoming beauty and skincare lines recently, but there’s one that instantly shot to the top of our most-anticipated list. This week, Selena Gomez released a teaser on Instagram for her new makeup line, and it has a clear and heartfelt message.
The popstar, who herself has been subject to plenty of media attacks and social media bullying, is reclaiming her narrative by creating a brand that values beauty in all shapes and forms. “You are not defined by a photo, a like, or a comment,” is the powerful statement behind the upcoming release. Here’s everything we know about it so far.
What's in a Name
Gomez has aptly called her makeup line Rare Beauty, which shares a name with her epic new album. She is quick to point out that Rare Beauty is more than a makeup line, it’s a whole lifestyle. She announced the brand on Instagram Stories, saying,”Rare Beauty isn’t about how other people see you — it’s about how you see yourself. I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness. You are not defined by a photo, a like, or a comment.”
While it’s a bit vague when the launch will happen exactly, we do know it’s coming this summer. Potentially, that’s only four to six months from now. Time to play the waiting game.
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Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.
A Store Near You
The popstar is launching Rare Beauty with Sephora in North America. However, we’re sure an extended launch will reach the UAE soon after.
But I Want It Now
While it’s hard to wait for something that will undoubtedly be worth the anticipation, you can stay up-to-date with all Rare Beauty news by signing up on its website.