Everything We Know About Selena Gomez’s Beauty Brand

Related Article
Makeup
This One Product Helped Our Beauty Director Achieve Easy, Perfect Brows
Read Article
Selena Gomez beauty look
Photo: Courtesy of @hungvanngo

So many celebrities have announced forthcoming beauty and skincare lines recently, but there’s one that instantly shot to the top of our most-anticipated list. This week, Selena Gomez released a teaser on Instagram for her new makeup line, and it has a clear and heartfelt message.

The popstar, who herself has been subject to plenty of media attacks and social media bullying, is reclaiming her narrative by creating a brand that values beauty in all shapes and forms. “You are not defined by a photo, a like, or a comment,” is the powerful statement behind the upcoming release. Here’s everything we know about it so far.

1

What's in a Name

Gomez has aptly called her makeup line Rare Beauty, which shares a name with her epic new album. She is quick to point out that Rare Beauty is more than a makeup line, it’s a whole lifestyle. She announced the brand on Instagram Stories, saying,”Rare Beauty isn’t about how other people see you — it’s about how you see yourself. I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness. You are not defined by a photo, a like, or a comment.”

2

Due Date

While it’s a bit vague when the launch will happen exactly, we do know it’s coming this summer. Potentially, that’s only four to six months from now. Time to play the waiting game.

3

A Store Near You

The popstar is launching Rare Beauty with Sephora in North America. However, we’re sure an extended launch will reach the UAE soon after.

4

But I Want It Now

While it’s hard to wait for something that will undoubtedly be worth the anticipation, you can stay up-to-date with all Rare Beauty news by signing up on its website.

Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Click to get the latest news on your device
You can stop notifications at any time.
Unsubscribe from our notifications
Click to unsubscribe from notifications on this device.
Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Connect using Facebook Messenger