“Mascara is struggling.”
We took notice when CNN recently reported that mascara sales are down five percent, while fake eyelash sales have spiked 15 percent. But if you’ve never tried them, falsies might seem like they’re not worth the hassle. Or maybe you’ve seen someone sporting thick, moth-like lashes balanced precariously atop their lids and thought, “Yikes, that’s not a good look.”
Having said that, if you find the right falsies, no one will be able to tell they’re not real – and you’ll be hooked once you’ve got the hang of applying them. Here, Eylure makeup artist Sara Sordillo busts five common myths and offers her expert advice for how to master the false-lash look.
False Lashes Always Look Fake
We’re used to seeing the big and exaggerated lashes of drag queens, but false lashes now come in more shapes, sizes, and colors than ever before. When picking natural-looking falsies, you want to go for more fluttery and wispy styles – ones that don’t look like uniform lashes. Styles that have a ‘W’ shape with dips and raises in the lengths help to seamlessly blend with your own lashes, looking more subtle as a result. “If you find black false lashes too dramatic for daywear, they also come in a dark brown, which is great for those with lighter hair colors.”
They’re Difficult to Apply
It’s often the sticking the lashes onto the eyelids that most people find difficult. The trick is to look down at a mirror, not straight on, like you would when applying makeup. Looking down means that the eyelid is smooth – if you close one eye at a time, your lid puckers and that means parts of the false lash may not stick on properly, causing it to lift. Also, sometimes false lashes need to be trimmed to fit properly.
Hold the false lash along your natural lash line to measure when it needs to be trimmed, and always cut from the outside corner to allow the false lashes to keep their shape and flair. Next, apply a line of glue on the top of the lash band and add an extra small ball on either end as this is often where the lash starts to lift. Pop the lashes down and wait 30 seconds – don’t waft them, just let them rest – before using tweezers to place them on your eyelid and gently pushing them into place. Finally, when in doubt, use eyeliner. Apply eyeliner before the lashes, and again after, to cover any mistakes.
You Have to Use Glue
Can’t get to grips with glue? The most recent industry innovation is magnetic lashes. “The new Eylure ‘ProMagnetic Eyeliner & Lash System’ is revolutionary,” says Sordillo. “The lashes come with magnetic points hidden on the lash band and their special magnetic eyeliner. After three coats [apply each one after the previous coat has dried], the ‘ProMagnetic’ false lashes will attract on using the magnetic properties.
Magnetic lashes are great for first-time lash users as you don’t need to worry about sticking the lash on wrong – it will only adhere to the eyeliner. When applying the eyeliner, don’t worry about mistakes and smudges. You can use a cotton bud dipped in micellar water and neaten the line up. This won’t affect the magnetic properties.”
False Lashes Won’t Stay Put
Tried false eyelashes but found that they won’t stay glued down at the edges? “Often, the problem is ill-fitting lashes,” Sordillo says. “Eyes are unique, and the shape and size varies. Make sure you have measured the lashes to your own eyes and trimmed them. You don’t want them pressing into the inner corner as this can lift with blinking. You want them to start where the white of your eye starts. Also, new lashes are stiff, which can cause lifting. Give the band a little wiggle to make it more malleable, which will allow the lashes to hug the curve of your lid.”
You Can Only Use Them Once
“If you look after glue-on lashes, you can use them about seven times – even more if you’re good at keeping them clean. Just gently peel off the glue after use [you can soften it with a cotton bud and micellar water] and run it along the band, and it should start to come away. Do the same on the lashes to remove mascara. With magnetic eyelashes, there is no end to how many times you can use them. Just clean the eyeliner off the magnets after every use, using a cotton bud and micellar water. Finally, to keep false eyelashes looking fresh, always put them back in the tray, so they will look as good as new the next time you come to wear them.”