It’s Official: Beauty Will Be Blue in 2020

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classic blue 2020 pantone beauty makeup
Photo: Courtesy of @natascha.lindemann

If you thought blue eye makeup belonged solely in the 80s, think again – blue blinks are making one big, bold comeback. Seen splashed on the lids of countless celebrities and the go-to hue for the world’s top makeup artists, it also happens to be this 2020’s Pantone Color of the Year. A coincidence? We think not.

‘Classic Blue’ (or Pantone 19-4052 in design speak) is “suggestive of the sky at dusk” and a “timeless and enduring blue hue elegant in its simplicity”. Although it’s the seventh time blue has been selected as Color of the Year, this deep, midnight hue was chosen for its “reassuring” properties and to bring “a sense of peace and tranquility to the human spirit, offering refuge”. Given everything that happened in 2019, this makes perfect sense…

2020 pantone classic blue beauty
Photo: Courtesy of Pantone

This royal blue hue made its way onto the runways at practically every SS20 show, including Gucci, Nina Ricci, Marni, and Marc Jacobs. And lest we all forget, that Balenciaga dress.

“Classic blue is the most beautiful color to pair with non-colors like black, white, or beige. It adds a touch of excitement when paired with these,” says celebrity makeup artist Toni Malt. “Everyone can wear blue eye makeup. However, it is important that you have concealed the undereye area perfectly and eliminated any blueness there. Otherwise, you will look more tired when wearing blue!”

Her other top tip? Make it matte. “It’s also vital that you choose the right color blue and stick to matte eyeshadows to avoid time traveling back into the 1980s. If you do love metallic eye shadows, place the metallic blue only on the inner corners for a secret sparkle, or right above the pupil. Choose a darker blue if you have a fair skin tone and light eyes. Darker skin tones can wear any blue tone.”

 

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The beauty of blue is you can make it bold and bright, smudged and smoky, or use it to add a subtle hint of color. “For a bold makeup look, apply a darker blue underneath the eyes and on top of the eyelid right, and left of the iris. In the middle of the eyelid, place a lighter blue for a beautiful halo effect,” advises Malt.
And for a blue take on your classic smoky look? “Smudge a dark blue eye pencil inside and around your eyes and set with a dark blue eyeshadow. Add a lighter metallic blue into the inner corners of your eyes to make the look more refined.”

Still not convinced? Scroll through and discover the best blue beauty looks spotted on celebs. From fair-skinned blondes like Margot Robbie to brunette beauties like Izabel Goulart and dark-skinned ladies like Jodie Turner-Smith, they’ll prove just how universally flattering this color can be.

Whether you prefer a bold blue eye à la Taylor Hill and Katy Perry, a colored cat-eye flick as spotted on Selena Gomez and Lily CollinsOlivia Palermo’s smudged smoky eye, or even the fluttery blue lashes sported by Lupita Nyong’o, there’s a beauty buy that’s just perfect, starting with these.

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