5 Cult Dutch Brands to Add to Your Beauty Cabinet (Like, Now)

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cult dutch beauty brands
Photo: Courtesy of @gisou

The Netherlands has so much more to offer than just canals, clogs, supermodels (hello Lara Stone and Romee Strijd), and those delicious mini pancakes – it’s also home to some of the best cult beauty brands in the world. With a huge focus on natural ingredients, sustainability, and cruelty-free, fair-trade production, it’s paving the way for a cleaner, more responsible approach to beauty – and we’re all for it.

The good news is that you don’t have to board a flight to get your hands on them because, here, Savoir Flair rounds up the top Dutch skincare, hair care, and makeup brands you can buy right now, all with just the click of a button. Happy shopping!


Dutch lifestyle brand Marie-Stella Maris offers so much more than beautifully scented body balms, handwashes, and home scents. Striving to improve access to clean drinking water around the world, it has raised over one million euros and provided access to clean drinking water to over 30,000 people since its launch in 2011. As consumers, we can do our part by buying the brand’s drinking water or beautifying products, which we are utterly obsessed with.

Free from all the beauty baddies (SLS, petrochemicals, and silicones included) and full of carefully selected natural ingredients of the highest quality, each product has been specially formulated to nourish and hydrate the skin, hair, and body, while providing a sensory-rich experience through luxurious textures and sublime smells. If you’re after something fresh, try the ‘No.74 Lemon Notes’ range with zesty lemongrass, bergamot, and vetiver. Or if the essence of Amsterdam is what you’re after, you can’t beat the ‘No.92 Objets d’Amsterdam’ collection. You’ll be hooked either way.


Combray’s face oils might be on the pricier side, but trust us, they’re no ordinary oils. What makes them so special? Well, for starters, they’re packed full of Oxofulleram, a powerful antioxidant that prevents and protects against damage caused by oxidative stress such as pollution, UV rays, and inflammation. Not only is Combray the only brand on the planet to use this super skin ingredient, but its founders actually developed it.

Aside from Oxofulleram, each oil only contains only one other ingredient – grapeseed, argan, or avocado oil – that helps heal and calm stressed skin and conditions such as rosacea, eczema, and acne. They’re vegan, cruelty-free, produced in small batches, and available in three different varieties depending on your skin’s needs. If only everything in life was this simple.


Two words that come to mind when we hear the name Negin Mirsalehi? Hair goals. She’s known for her long, luscious locks and that beautiful balayage color, so it only makes sense that she has created her own line infused with honey from her family’s bee garden in the Netherlands. Enter: Gisou.

From a nourishing hair mask to shampoo, conditioner, hair oil, and hair fragrance, each product is bursting with the beautifying benefits of honey, which is loaded with vitamins, minerals, amino acids, and antioxidants. There are hair styling products, too, including a heat protector and polishing primer, ensuring your tresses are well taken care of. Hey, if it gives us hair like hers, we’re in.


After creating the Zenology brand for a boutique hotel in Amsterdam, founder Jeroen Oude Sogtoen realized he was onto something. Unlike most brands, he created the basics first and then made it big, and it’s not hard to see why. After searching for sustainable, high-quality hotel amenities (and shampoos you actually want to use), Sogtoen determined nothing was good enough – and Zenology was born.

Starting with refillable room scents using the finest raw materials, the line expanded into body balms and cleansers, hair care, and home fragrances, all of which are formulated without synthetic ingredients and harsh chemicals. And if that wasn’t reason enough to stock up, Zenology plants a tree for every order placed on its website.

Ellis Faas

When it comes to influential makeup artists, they don’t get much bigger than Amsterdam-born Ellis Faas. Not only has she worked with pretty much every major fashion house out there (Chanel, Gucci, and Fendi to name a few), but she has also made over the likes of Kate Winslet and Hilary Swank. Faas got her big break after Mario Testino saw her portfolio, and her eponymous brand is now sold in leading luxury department stores worldwide.

Inspired by human colors, Ellis Faas makeup products (which Cate Blanchett and Margot Robbie are fans of, btw) are cruelty-free and complement the colors that exist in our bodies, making them both universally flattering and incredibly natural. There are red lipsticks inspired by the red pulsing through our veins, tawny peach hues that imitate the color of freckles, and a foundation that acts as a second skin. So if you’re looking to ace that base, this one’s for you.

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