Celine Is Challenging Gender Norms – Again

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There are two sides in high fashion: haute couture and ready-to-wear. One is bespoke and painstakingly crafted, the other is created with a mind towards mass production and therefore more accessible and wearable. And the same notion exists in the rarefied world of perfumery.

For its new fragrance launch, Celine relies on French high perfumery to create ‘Haute Parfumerie’. This new collection will showcase 11 different perfumes, nine of which are slated for release now and two of which will arrive in 2020. Plucked from Hedi Slimane’s olfactory journal, the fragrances are themed as odes to French life and high fashion: ‘Parade’, ‘Saint-Germain-Des-Prés’, ‘Dans Paris’, ‘Cologne Française’, ‘Bois Dormant’, ‘La Peau Nue’, ‘Rimbaud’, ‘Eau De Californie’, ‘Reptile’, ‘Black Tie’, and ‘Nightclubbing’.

The idea here is to disseminate the Parisian spirit, while simultaneously challenging gender norms. Instead of being fragrances for either a man or a woman, the faceted accords and compositions in the collection deliberately make no distinction or separation between traditional masculine and feminine notes. What’s truly refreshing is that the composition of the fragrances is given as much consideration as the bottles they are housed in.

In homage to the great tradition of french glassmaking, Celine ‘Haute Parfumerie’ fragrances are stored in a dense and rectangular bottle, decorated with sharp-edged fluting and topped with a faceted black-lacquer cap. Rounding it off, the “triomphe” – the emblem that was chosen by the maison’s founder Céline Vipiana in 1971 – decorates the cap. This is clearly the most fashionable fragrance launch of 2019 and it’s due to launch at the end of October, but you’ll have to pay a visit to a Celine store in person to get your hands on it.

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