Spoiler Alert: London Fashion Week’s Beauty Looks Were Hardly Safe

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lfw ss20 beauty house of holland
House of Holland SS20 | Photo: Courtesy of @houseofholland

It might be called London Fashion Week (LFW), but in reality, fashion is only half of the equation. Huge amounts of thought and creativity are also put into the beauty looks of every show, and rightfully so – makeup can make or break it.

LFW has largely wrapped up now, and it’s safe to say we saw a lot of beauty bravery emerge from the British capital. So, what were the key makeup trends to come out of the long weekend? Savoir Flair has the answer.

Go Gothic

Most of us struggle with finding the perfect shade of red or pink lipstick and wouldn’t even dream of attempting an inky black lip, but designers at LFW made a strong case for going goth. Molly Goddard was one of them, with the harshness of a black lip being the perfect foil to her super feminine and romantic designs.

A black lip was also front and center at the Marques’Almeida’s show. According to MAC makeup artist Terry Barber, the key to nailing this look is to make the lips as glossy as possible and avoid heavy eye makeup. Instead, opt for a light yellow or pink around your eyes to keep things fresh and modern.

Marques Almeida LFW SS20 beauty
Marques'Almeida SS20 | Photo: Courtesy of Imaxtree

Load on the Liner

From black lips to black eyes, another major trend to emerge from the LFW runways was kohl-heavy eyes. This isn’t the most delicate of makeup looks, which is good news if you don’t have a steady enough hand to pull off the perfect cat-eye. Inspired by cults, Ashish’s show featured soft 60s-style designs, with stand-out black eyeliner all around the eyes.

Halpern also adopted heavy black eye makeup, but to a different effect. Instead of smudgy, heavily ringed eyes, makeup artist Isamaya Ffrench focused solely on the upper lid, creating more of a disco vibe by adding sparkles on top of a black rounded shape that echoed vintage sunglasses.

Switch Up Your Shapes

It seems as though Lucy Boynton has sparked a trend for geometric eye makeup after making a name for herself on the red carpet with her graphic makeup looks. And the trend definitely made its way to LFW – more specifically, the Matty Bovan show. The eclectic, futuristic clothes were complemented by stark black lines drawn across the eye and a smudge of silver on the inside. It’s officially time to get creative and go geometric with your liner looks next season.

matty bovan LFW SS20 Beauty
Matty Bovan SS20 | Photo: Courtesy of @maccosmeticsuk

Release Your Inner Raver

Not every designer tapped into their goth sensibilities, with some going in the complete opposite direction, in fact. The beauty look from House Of Holland was described as “lived-in loved-in” – basically the kind of makeup a raver girl would sport to party the night away (think: neon hues, glitter eyeshadow, and nails to match).

Mark Fast’s interpretation of raver eyes was a bit more subdued, featuring less glitter and more shine. The colors were still bright, but more wearable, so you could rock them to dinner as well as an all-night party.

mark fast LFW Beauty SS20
Mark Fast SS20 | Photo: Courtesy of @mark_fast
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