written by Grace Gordon
As time is infinite, so is a woman’s ability to reinvent herself.
Reinvention is the theme of Jaeger-LeCoultre’s latest ad campaign, starring the inimitable Diane Kruger and shot by Fabienne Berthaud. Kruger takes on multiple roles in this video. She is seen gracefully aloft in a dramatic black dress on a film set, heartbroken on the street as her lover speeds away, galloping on horseback in Victorian regalia through a misty wood, and romanced on a rooftop by a newfound love. See all of Kruger’s reinventions and the classic Jaeger-LeCoultre timepieces that accompany each transformation in the exclusive video below.
Video: Courtesy of Jaeger-LeCoultre
