If you boarded a plane anytime in the recent past, there’s a good chance that you’ve missed the big news: Selena Gomez has reportedly filed a trademark for her name with the United States Patent and Trademark Office. Translation? She could be getting ready to launch a beauty brand.
According to Women’s Wear Daily, the trademark lists products including “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers, and essential oils”. Gomez hasn’t confirmed herself whether she’ll actually be following in the footsteps of Rihanna – moving from music to the beauty business, that is – but already fans are saying they’d be happy to part with their cash in exchange for the chance to look even a little bit like the American popstar.
Can’t wait to explain locals that I am glowing thanks to my Selena Gomez highlighter pic.twitter.com/nV0in0m6MH
— ece (fan account) (@selogies) August 13, 2019
There’s no denying the 27-year-old has been blessed with natural beauty, but she also loves to experiment with makeup, with her red carpet looks often created by A-list makeup artist Hung Vanngo.
That’s why we’re just as excited about the performer using her years of experience in the makeup chair to create a cosmetics line. Who knows how long we’ll have to wait to find out when – or if – Selena Gomez Beauty materializes. In the meantime, we can still hope, so here are four products we’d love to see in the singer’s first makeup range.
A bold cat-eye look has become a Gomez signature, as seen on the Cannes red carpet earlier this summer. Surely a black liquid liner would have to be top of the list when it comes to creating her own makeup?
Another Selena signature, the singer loves to show off her perfect pout with matte lipstick, whether it’s a deep scarlet or a peachy nude. We think Gomez could challenge Kylie Jenner – who started her billion-dollar beauty empire with liquid lip kits – for the title of matte lip queen if she brought out her own range.
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Bold and bushy but neatly groomed, Gomez’s arches are the definition of #browgoals. It’ll take more than a pencil to replicate this kind of look, which is why we envision a microfiber gel to help us replicate the popstar’s perfect brows.
False eyelashes are a makeup artist’s secret weapon for creating a beautifully wide-eyed look, and Gomez’s peepers are particularly exquisite. We’d love to try lashes based on her almond-shaped eyes for the perfect finishing touch to the Selena Gomez look.