Over the past few years, there has been a lot of debate around how celebrities, magazines, and the beauty industry at large are influencing the average person. Whether it’s conversations about Photoshop, the promotion of slimming tea – a.k.a. the OG sponsored ad on Instagram – or the next “must have” beauty item in our quest for perfection, people are beginning to question where to draw the line.
Kim Kardashian is one celebrity who’s constantly bearing the brunt for endorsing products that the internet isn’t exactly crazy about. Who can forget those appetite-suppressant lollipops? Or the morning sickness pill that even the FDA slammed her for? So while it may not come as a surprise that the reality star is under fire yet again, interestingly, it’s for her own beauty brand KKW Beauty this time around.
Not only did Kardashian recently launch a full-fledged ‘Body Collection’ that features formulas – some of which are already sold out – designed to blur out imperfections and homogenize your body’s skin tone, but she’s also going to great lengths to prove how effective they are. Case in point: she recently demonstrated the ‘Skin Perfecting Body Foundation’ on her 84-year-old grandmother.
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My grandma MJ asked me about my Body Makeup and wanted me to come over to help cover her veins. North & I went straight to her house & showed her exactly how to use it & I love how happy she is with the results! Swipe to see how amazing this before and after is on MJ! Let’s talk about the transfer. I’ve been using body makeup for over a decade now and in my experience you either get coverage that doesn’t transfer but it’s super dry and looks fake or its the opposite and really moisturizing but completely transfers. My new @kkwbeauty Body Makeup is in between. If you let it dry before putting your clothes on it transfers way less and if you set it with a translucent powder it hardly transfers at all. It was important to keep the skin looking flawless yet natural. Swipe to the 3rd slide to see. In the transfer video we didn’t have translucent powder but tried one of my pressed powders and that worked pretty good too! My body foundation really evens out and corrects your skin tone and conceals veins and bruises. My formula is super creamy, hydrating and long lasting! I can’t wait for you guys to try the entire Body Collection launching in two days on Friday, 06.21 at 12pm pst at kkwbeauty.com #kkwbeauty
The Twittersphere, of course, had an opinion about it all. Many have taken to their accounts to voice their concerns that range from unhappiness about the body foundation’s rather limited seven shades to claims that the ‘Body Collection’ is creating yet another reason for women to experience self-doubt.
Simultaneously, women who live with skin conditions such as psoriasis have dubbed the body foundation a reason to celebrate. Below, we’ve compiled reactions to the collection from both sides of the fence and, as we’re yet to slather on the products ourselves, we’ll leave it up to your judgment to form an opinion.
Can all of us together, please reject the Kardashian’s and the oppressive and ridiculous “beauty” practices they’re flogging to young women?
What the Kardashians are selling is stupidity, buying into it makes us all look stupid too. https://t.co/M0PPfkFeqn
— Melinda (@MelLiszewski) June 16, 2019
are we not going to talk about the body foundation shade range…
— Bianca Romero (@bbiancaromero2) June 11, 2019
— Nichola Riley (@nicholariley) June 15, 2019
This will either become a new trend or tank for encouraging women to “correct” their entire body. It’ll be an interesting launch… 🤔
— MJLL (@MadisonLiddell) June 11, 2019
In my mind it’s just bound to get people more insecure abut scars or just discolouration etc, I don’t think professional makeup artists are her key target audience (she’ll probs just give them free samples for reviews+hype)more like vulnerable teens trying to look more like her
— yikes (@TinaTheTurtle1) June 11, 2019
This is a joke, right? You got all that money and you come out with 7 shades? SEVEN?! How is that inclusive? pic.twitter.com/URTb2rAsy2
— Mark Anthony (@markanthony419) June 11, 2019
I have acne scarring and discoloration on my body that I am self conscious of anytime I am wearing an something revealing. They idea of being able to use a light foundation on my body is amazing to me. And i think could it help a lot of people feel better about their skin.
— Elizabeth Smith (@Elizabe02199585) June 12, 2019
@KimKardashian is the psoriasis spokeswoman. I wish I had that body foundation back when I had a big flare up 😭😭😭
— jana b (@JanaBradford22) June 17, 2019
This is the one bc if it pales @KimKardashian it’ll make me look tan 😂 I wanted to hate these but I have psoriasis all over my torso and I’m kinda into this whole body foundation https://t.co/1t2KkR80ST
— Keely 💋 (@sourdoughsatan) June 18, 2019
Hate on @KimKardashian all you want but honestly her body foundation is going to be a game changer. I’ve suffered from such bad psoriasis that in 100 degree weather I was wearing cardigans and jeans to stay covered. I know the struggle
— Avee (@avee_beee) June 18, 2019