“Makeup is something poetic and fleeting that you can add to your face, changing or highlighting something about yourself.” – Alessandro Michele
There’s no denying that since Alessandro Michele took the helm at Gucci a little over four years ago, the brand has soared – both commercially and socially. The Italian fashion house has enjoyed year-on-year growth in revenue since that day and is now aiming for a revenue of – wait for it – $10 billion. Who else could convince us all to wear faux fur-lined loafers? Point made.
But it’s not just fashion and accessories that Michele has turned his talents towards, it’s also makeup. For the first time ever, he’s the man behind Gucci’s new and reinvented beauty line, starting with the ‘Rouge à Lèvres’ lipsticks collection. It’s launching exactly two weeks from now – with a whopping 58 shades at that.
Inspired by the vintage glamour of Hollywood’s silver screen sirens – think: Greta Garbo and Jean Harlow – shades range from the must-have ‘25 Goldie Red’ to the ‘102 Lorna Dune’ nude and ‘103 Marina Violet’ deep purple. “I thought back to the lipsticks I saw in my life, when I was little, my mum’s lipstick, who was always inspired by the 50s, and I wanted to give it the most powerful meaning, that of the Hollywood divas and the mythology of cinema, which first put the lips in the spotlight,” explained Michele.
Boasting three tantalizing textures – from a smooth and soft satin to a sheer, luminous finish and a hydrating tinted balm – they’re as beautiful off the lips as they are on. The lipsticks are housed in chic, golden bullets with caps adorned with gilded detailing and Gucci’s signature floral print. Needless to say, we’ve already made space for a few on our vanity tables. Oh, and did we mention they’re subtly scented with floral violet notes? #obsessed.
In true Michele style, the campaign is cool, quirky, and entirely unexpected. Celebrating dental diversity, crooked smiles, and gaps galore, the designer’s new beauty manifesto is all about using makeup as a tool to make flaws a part of the beauty language. “Defects should be evidenced and not hidden away,” he said.
So who better to star in the 80s-inspired images than punk singer Dani Miller and models Achok Majak, Ellia Sophia, Mae Lapres, and Sophia Coggins? Add makeup artist Thomas de Kluyver to the mix – who Michele has brought on board as the brand’s Global Makeup Artist – and you know you’re in for something seriously avant-garde. We wouldn’t expect anything less.
Gucci’s ‘Rouge à Lèvres’ lipsticks launch on Tuesday, May 28.