Regardless of your personal sentiments about Kylie Jenner, it’s undeniable that the 21-year-old has paved her way to becoming a modern makeup guru of sorts. So, when Kylie recently uploaded an au naturel, sun-drenched portrait captioned “skin”, followed by another bare-faced selfie three days later, it naturally sent the internet into a frenzy – but not for obvious reasons.
It was soon evident that this trail of makeup-free selfies was leading to the announcement of her latest beauty venture, Kylie Skin. Details on the launch are slowly starting to trickle in through the brand’s Instagram account, so we know that a cleanser, scrub, toner, serum, eye cream, and moisturizer – as well as an all-inclusive set – will be part of the first drop on May 22. Even better: everything is cruelty-free, gluten-free, paraben-free, sulfate-free, vegan, and dermatologist tested.
But Kylie isn’t the only Jenner, or celebrity for that matter, with a personal care launch on the horizon. Though Lady Gaga’s striptease was all everyone could talk about after this year’s Met Gala, there was a small – but nonetheless major – detail of her entrance that diehards were quick to dissect.
While the little pink and gold wagon that accompanied Gaga on the red carpet felt like just another theatrical accessory to many, it was the words written on its side, Haus of Gaga, that left people speculating if it was a teaser for her long-anticipated beauty line, Haus Beauty. Though the popstar has yet to confirm anything about the launch, it was unveiled last year that she had filed to trademark a cosmetics line called Haus Beauty – in fact, a local Las Vegas newspaper recently announced that it would launch in Sin City this May.
But that’s not all. In April, we caught wind of a potential cosmetics and skincare line by Hailey Bieber, which was soon followed by reports that her bestie Kendall Jenner might also have a personal care line in the works after filing to trademark ‘Kendall’ and ‘Kendall Jenner’. Is it just us, or is the beauty industry experiencing a celebrity makeover?
