Since last week, Kylie Jenner – arguably the most influential of the Kardashian-Jenner clan – has been teasing her online followers of a new Kylie Cosmetics’ drop. Yes, it involves more kits, but this time the 21-year-old isn’t selling you another way to get that infamous plump pout that kickstarted her cosmetics brand, nor is it another family collab (read: Kourt x Kylie and Kris Kollection). This time, it’s all about how to get ‘Kybrows’ like the billionaire beauty mogul.
‘Kybrow’ is the first (you guessed it) eyebrow collection to be added to the Kylie Cosmetics dynasty, sold exclusively through the online store and at Ulta stores. Despite its April 29 market debut, hints of an eyebrow beauty venture have actually been circulating since 2016, when it was unveiled that Jenner trademarked the clever ‘Kybrow’ term. On Monday, Jenner launched six standalone products, which include the ‘Brow Brush’, ‘Brow Gel’, ‘Brow Pencil’, ‘Brow Pomade’, ‘Brow Powder Duo’, and ‘Brow Highlighter’. The pomade, powder and pencil are available in six shades which include ‘Blonde’, ‘Auburn’, ‘Cool Brown’, ‘Medium Brown’, ‘Dark Brown’ and ‘Ebony’. Shades of ‘Light’, ‘Medium,’ and ‘Dark’ are available in both matte and shimmer for the highlighter.
Overwhelmed by the options? Fear not. It wouldn’t be a true Kylie Cosmetics’ launch without readily curated kits for die-hard fans and beauty connoisseurs who want to dip and dabble, hence the simultaneous release of the ‘Kybrow Kit’ and ‘Kybrow Duo Kit’. Thanks, Kylie! The ‘Kybrow Kit’ is a more militant, full-circle kit designed to get your arches in order, inclusive of a ‘Brow Pencil’, ‘Brow Gel’, ‘Brow Pomade’, and a ‘Brow Brush’, while the ‘Kybrow Duo Kit’ is the perfect makeup essential to get ready with or toss in your purse, including a ‘Brow Gel’ and ‘Brow Pencil’. Want to snatch one of ’em? Well, seeing as they’ve already sold out, this means you’re going to have to wait around for the announcement of the next release just like the rest of us (and consider the refresh button your new best friend, too).