Tickled Pink: Why Celebrities Are Going Crazy for This Beauty Trend

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Photo: Courtesy of @LeviJadeTaylor

What do brands like Huda BeautyKylie Cosmetics, MAC, and Urban Decay have in common? They’ve all just released (or are about to release) eye palettes focusing on one color, and one color only: pink.

Yes, it’s hard to believe, but pink is the definitive eyeshadow shade of the season. It has already been spotted on supermodels such as Gigi Hadid and celebrities like Dua Lipa and Olivia Munn. But if ‘pink eye’ is something you’d never thought you’d wish for, read on to discover why pink works – and actually looks good – on everyone.

kylie cosmetics pink eyeshadow palette
Photo: Courtesy of @KylieCosmetics

“The pink eye-makeup trend is actually inspired by Asian culture and beauty,” MAC’s Global Senior Makeup Artist Mariam Khairallah tells Savoir Flair. “The color pink is an iconic color on its own, especially on the eyes. It adds more drama and demands attention – not to mention, it makes the overall look cooler and more eye-catching.”

Not only can pink help your makeup pop, but it can also bring out your eye color. “Brown eyeshadows with a warm-red undertone are the most flattering shades for eye makeup and suit everyone. It’s because pink is a shade of red,” explains makeup artist Toni Malt. “Using pink eyeshadow beautifully brightens the eyes and enhances any eye color.

Still not convinced? Scroll through and discover the best celebrity pink-eye beauty looks. From fair-skinned blondes like Amanda Seyfried to brunette beauties like Shay Mitchell and olive-skinned ladies like Joan Smalls, they’ll prove just how universally flattering this color can be.

Pink was even spotted on models at the Fall/Winter 2019 shows, where blush-pink pigments coated lashes at Manish Arora, bright-pink glitter dazzled on lids at Rodarte, luminous fuchsia lined eyes at Iceberg, and a pretty pastel shade was washed across lids at Valentino. It’s safe to say that however you want to wear it, pink is the shade to invest in this season – and next.

Pick Your Pink

“The right pink depends on your skin tone,” explains Malt. “The darker your skin tone, the darker the shade of pink you have to pick. A shade of pink too light for your skin tone will look chalky and unnatural.

“If you are confident to wear pink on its own, pair it with a beautiful black eyeliner and loads of black mascara to give it some oomph. For a softer version of this look, wear it as a transition color paired with a brown smoky eye. To achieve this, blend the pink around the edges of the brown eyeshadow.”

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