A perfume is so much more than a pretty bottle housing a pleasing aroma – it’s a story waiting to be told. So if you’ve ever grabbed whatever looks good in a hurry, you’re missing out on the sensory journey that the right scent can take you on. Take Chanel ‘Chance’, for example. Did you know that the bottle shape has a story of its own? Or that the colors are inspired by Gabrielle “Coco” Chanel herself? When it comes to fragrance, there’s so much more than meets the eye (and tickles your nose).
The ‘Chance’ collection boasts four stunning scents ranging from the zesty ‘Chance Eau Fraîche’ and the energizing ‘Chance Eau Vive’ to the original peppery-floral ‘Chance’ and the light ‘Chance Eau Tendre’ eau de toilette. But now, a joyfyl new scent joins them: the ‘Chance Eau Tendre’ eau de parfum, a fruity-floral formula with notes of rose, jasmine, musk, and grapefruit. In celebration of this new fragrance, Savoir Flair unveils five things you never knew about the collection.
Full Circle Moment
Following on from the iconic Chanel ‘N°5’ bottle – with its streamlined bottle faceted like a diamond – Jacques Helleu, Artistic Director for Chanel, brought in a whole new style with his ‘Chance’ creation in 2002. Opting for the most feminine, least angular shape possible, Chance was housed in a silver-trimmed circle (a first for the brand), representing the energy and joie de vivre of a young woman.
Lucky Number 4
But this is so much more than a simple, circular shape. Did you know that when the four ‘Chance’ fragrances come together, they take on the form of a lucky four-leaf clover? Clever.
Roll the Dice
Continuing on with the ‘lucky’ theme and the spirit of the scent, the bottle cap itself plays an important role. Shaped like a dice, it’s a symbol of luck and gaming, allowing you to take a chance every time you spritz the scent.
But it’s not just the bottle shape that’s important – it’s the color, too. “We couldn’t imagine starting to work without the color,” explains perfumer-creator Olivier Polge. Each ‘Chance’ scent boasts a different soft hue, inspired by a design or garment of Chanel herself. As Helleu explains about the new ‘Chance Eau Tendre’ perfume: “A pink between lilac and light violet, inspired by a dress designed by Gabrielle Chanel.”
Change of Pace
But the real secret behind the ‘Chance’ scents lies in their olfactory construction. Unlike traditional fragrances that are built in a pyramid shape consisting of top, middle, and base notes, ‘Chance’ is a constellation, constantly moving and changing. A scent that evolves and delights the more you wear it? You can count your lucky stars.
In true ‘Chance’ style, the playful new campaign is all about the theater of chance, which sees dancers hope to win big, getting lucky in an audition and featuring in the campaign. Watch it in the video, below, before going behind the scenes of the shoot with images shared exclusively with Savoir Flair.