Burberry Captures the Scent of London in a Bottle

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cara delevingne burberry perfume scarf ad campaign blonde
Photo: Courtesy of Burberry

In modern times, few symbols in the world can embody a city’s attitude, character, and style the way that Cara Delevingne and Burberry do for London. The metropolis on the Thames River has surpassed the title of ‘fashion capital’: it’s where icons are born. After being cast by the brand for its Spring/Summer 2011 campaign, Cara became iconic in her own right and a fitting face for the brand. After eight years together — and countless campaigns and runway appearances — Burberry and Cara have teamed up again to pay homage to London, this time through scent.

The candid images, photographed by Juergen Teller, capture the spirit of the energetic metropolis for which there is no better representation than Cara. Free-spirited, self-assured, and extremely stylish, the descriptors fit the model, actress, and singer as comfortably as they fit the nation’s capital. And the scent itself? Created by perfume legend Francis Kurkdjian, the fragrance is olfactory gold, composed of red and dark berries complimented by floral notes of jasmine and violet with a pleasant marriage of dry amber and musk to round out the base. From the campaign to the bottle, inspired by the brand’s inaugural 1981 scent ‘Burberrys for Men’, the new offering lives close in the heart of Burberry’s DNA.

Photo: Courtesy of Burberry

Along with being the face, Cara also took to being the voice of ‘Her’. Doing a cover of ‘Maybe It’s Because I’m a Londoner’ for the campaign’s commercial, every aspect of this collaboration evokes pure Britannia. In their eight years together, it’s clear that Cara has grown with the fashion house as much as it has grown with her. Both have evolved and become more symbolic of British culture than ever: Her devil-may-care attitude paired with Burberry’s traditional approach to style is a match made in heaven, now found in a bottle through ‘Her’.  

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