When visionary designer, Alessandro Michele, was tasked with creating his first fragrance for Gucci, he built his inaugural ‘Bloom’ scent on the pillars of self-expression, authenticity, and vitality. With a fresh reimagining of Gucci’s ‘Bloom’ bottle in a new deluxe version, he introduces a new element of composition to the fragrance: nostalgia.
Harkening back to an era where elegant glass bottles topped with tasseled atomizers would crowd the vanity tables of women around the world, the new Gucci ‘Bloom Deluxe’ bottle is a glamorously packaged rendering that will flood you with memories of playing around with mom’s precious scents.
But to better understand why this bottle is so special beyond what the eye can see, we must understand the secrets that hide inside, and the nose will have to lead the way on this investigation. Inside of a gleaming, powder pink bottle with a retro black atomizer, Gucci’s radiant ‘Bloom’ fragrance blossoms in two main floral notes of jasmine and tuberose, which are accompanied by woodier hints of sandalwood and orris root.
Jasmine, which blooms in the springtime – a time of rebirth and renewal – has long been imbued with the symbolic meaning of eternal love, purity, and motherhood. In ancient times, young women hoping for offspring would wear wreaths of pungent jasmine around their necks, which speaks to the flower’s Persian meaning: “gift from God”.
To balance the unadulterated purity of jasmine, Gucci’s perfumers chose tuberose, a rich, seductive flower that bears a passing resemblance to jasmine in form, but is symbolically its opposite. As a night bloom, tuberose is a mysterious plant that young women were once told to avoid after dark because its heady fragrance would supposedly tempt them down the wrong path.
Jasmine and tuberose are star-crossed lovers, at once complementing and contrasting with each other. Their complicated symbolic entanglements speak to the brilliance of Gucci’s perfumers, who extracted not only the most ideal florals to juxtapose together, but also the most artistically compelling combination. What comes misting out of the delicate atomizer when one pumps the nozzle isn’t just a scent, but an entire narrative to delight the mind and intrigue the senses.
Designed especially for the holiday season, this is one “bouquet” you can give her that will never fade. The new Gucci ‘Bloom Deluxe’ fragrance retails for AED 630 and is distributed in selected stores near you.
Gucci ‘Bloom Deluxe’
Photographer Alexander Wolfe Producer Maria Popova