#IWillNotBeDeleted: Why Celebrities Are Backing Rimmel’s New Campaign

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rimmel cyber bullying campaign
Photo: Courtesy of @RimmelLondonArabia

Last year, 11,000 women between the ages of 16 and 25 were interviewed by Rimmel about their experiences of cyberbullying. The survey revealed the true scale of the problem as well as the detrimental impact it has on the mental and emotional health of young people. Through its studies, Rimmel found that a whopping 115 million images are deleted each year, all because of negative comments and cyberbullying. One in four women worldwide have experienced such bullying about their looks, 65 percent said their confidence has been affected by it, and 46 percent harmed themselves afterwards. What’s even more shocking is that only 44 percent of women reported the bullying, and 57 percent of those bullied didn’t tell anyone about their experience.

But it’s not just regular women who are affected by cyberbullying – celebrities and influencers around the world are, too, which is why the likes of Rita Ora and Cara Delevingne are standing by Rimmel and its fight to finally put a stop to it. “Cyberbullying related to beauty choices has a real impact on people long after the incident occurs. The idea that some people make decisions in anticipation or fear of potential bullying is heartbreaking. I look forward to working with Rimmel and addressing this growing issue,” explained Delevingne.

In a series of videos, Rimmel’s latest #IWillNotBeDeleted campaign is taking a stand against beauty-based cyberbullying, showcasing real stories from beauty influencers, models, celebrities, and social media users – all of whom have experienced it personally.

Of course, beauty cyberbullying happens closer to home as well, with women in the Middle East receiving hateful comments from online trolls. One of those women is fashion and style influencer Nour Arida, who – despite having hundreds of thousands of followers and leading luxury brands wanting to work with her – regularly takes a cyberbullying beating on her Instagram pictures.

“I’m not going to lie, reading and listening to negative comments wasn’t easy at first. I started doubting myself, became self-conscious, and even wanted to stop at times. For me, stopping seemed easier than having to deal with people’s meanness. No one, no one, has to go through bullying, especially young girls and boys who are vulnerable and fragile,” Arida told us.

“I was lucky enough to have a strong support system, people around me who are grounded and whom I trust fully. And with time, I realized that bullies don’t bully because they want to hurt you on purpose. They do it because there’s something missing in their lives – whether that’s love, affection, fulfillment, faith, or guidance. So I chose not to listen to them anymore, I chose to ignore them. I promise I’ll do everything that I can to fight bullying, for the sake of my daughter and all those young girls that follow me.”

Not only is Rimmel sparking a global conversation surrounding beauty cyberbullying, but it has also partnered up with award-winning anti-cyberbullying charity The Cybersmile Foundation to help tackle all forms of digital abuse. So whether you’ve been a victim to online abuse or not, now’s the time to take a stand and say to those bullies, “#IWillNotBeDeleted.”

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