Morning Routine: How Makeup Guru Eljammi Starts Her Day

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Photo: Courtesy of @Eljammi

Successful people around the world have their morning routines down to a fine art. So just how does beauty influencer Eljammi start her day? Savoir Flair gets a peek into her morning rituals, from the one product she can’t live without to what makeup trend she’s happy is back.

Am I a morning person? I have to be. I own two companies, so that means I need to be up early. I wake up around 9 a.m. and go to the gym, shower, and drink coffee before heading to the office. I run the GlamJam Beauty Academy and I’ve developed the GlamJam Beauty Xpress app, so I need to be a morning person – whether I like it or not.

My morning beauty routine usually looks like this: the first thing I do is wash my face, apply toner, and then use moisturizer that’s either serum- or cream-based. Then, if I put makeup on, the whole process usually takes me about 30 to 40 minutes. Usually, I try to do very minimal makeup and sometimes even apply it in my office to save time. I try not to apply too much in the morning; it’s usually no more than two products.

eljammi doing makeup
Photo: Courtesy of @GlamJamBeautyAcademy

Because I work in the beauty industry, I need to try new products, so I will include them in my routine. I give each product about three months of trial to see if it really works. If it doesn’t give me the results I’m looking for, then I switch to something new.

I have oily skin, so if something is too creamy, I feel it’s too heavy on my skin. I prefer serums and gel-based products – those that are skin-boosting, but lightweight. I’m a big fan of Dior’s youth serums. There are a few of them, and I often switch them up. I use one for boosting skin, another for collagen, and yet another for firming, but I’m consistent with keeping Dior products in my skincare routine.

Another product I can’t live without is Lancôme’s ‘Énergie De Vie Nuit’ sleeping mask. It’s something that I’ve been using for nearly three years now, and I love it. My other evening go-to is eye patches – my eyes get really puffy, so I apply Dior eye patches every night. I tend to drink a lot of water in my day-to-day life in order to keep my skin healthy. If I don’t have an event or a meeting, I go natural and don’t apply any makeup to give my skin some rest. For me, that’s the best way to go about it, especially considering the weather in Dubai. I just want my skin to breathe, so I avoid makeup as much as possible.

Every person is different, so when giving advice, I would need to see what areas they want to work on. If it’s your skin, I would recommend exfoliating at least once a week. Personally, I have oily skin that tends to break out a lot, so I try to take care of that by staying hydrated. If it’s lips, I recommend using lip balm, which I use all the time now. I avoid liquid or super-matte lipsticks – I’m so glad lipgloss is back as a trend! Liquid and matte lipsticks dry out your lips, but if somebody does love that look, I suggest exfoliating lips once or twice a week. And use Vaseline if you’re in a rush!

Morning Routine: How Makeup Guru Eljammi Starts Her Day

Lancôme ‘Énergie De Vie Nuit’


The Dubai Mall


I’ve noticed that when it comes to keeping my skin healthy, a consistent routine featuring the right products for your skin type is what works best. Honestly, for me, drinking a lot of water makes a huge difference. I always emphasize that during my makeup classes!

In terms of makeup, I really love what I do and how it makes me feel, but the one thing I always remember to do before leaving the house – even if there’s only time for one thing – is filling in my eyebrows. I have to do them! I think eyebrows set the face structure. You can create an amazing look with the eyes and lips, but you feel that something is missing if you haven’t filled in your eyebrows. I always make sure to keep them looking good.

Photo: Courtesy of @Eljammi

I have people who come up to me and say, “I have this product that I saw on Instagram, which is super cool, but it doesn’t work on me.” It doesn’t work on them because it’s either not right for their skin type or they haven’t taken enough care of their skin to get the base ready. You can have products that are expensive, fancy, and new on the market, but if you don’t take care of your base and don’t prep your skin before application, it’s not going to work.

The one thing I always tell those who attend my classes and want to get better at doing their makeup is, “Invest more in your skincare than your makeup products.” 

Eljammi’s makeup masterclass at The Beauty Stop by Le BHV Marais will take place from 7 p.m. to 9 p.m. on Saturday, November 10.

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