Less makeup, less airbrushing, and more realness across magazine covers and social media platforms means natural-looking skin is officially in – finally. This means we’re also seeing a lot more freckles, with naturally freckled beauties such as Olivia Munn, Kendall Jenner, and Bella Hadid opting for looks that really let them shine through.
But interestingly enough, even those not blessed with freckles are giving them a go, with the likes of Emma Stone, Olivia Wilde, Selena Gomez, and even Gisele Bündchen opting for a drawn-on speckle or two. Why? Well, there’s no denying that freckles are super cute and associated with fresh and young skin, but they’re also fast becoming the beauty accessory du jour.
Since Meghan Markle walked down the aisle with her (all-natural) freckles on full display, the trend has only skyrocketed. You can now buy temporary freckle transfers that last for up to two whole days, and even get tattoos through which freckles are hand “poked” into the skin using a needle and pigments. Although these aren’t permanent and gradually fade over time, they’re reportedly pretty painful, so we recommend sticking with an easier, less invasive approach – there’s more on that in a moment.
Drawing on freckles can instantly add a pretty, innocent twist to a modern look.
“I’ve always loved my freckles, and I embrace them as much as possible. In fact, I often draw more on using a soft eye pencil or even my ‘Lip Cheat’ lip liners – that’s how much I like them! Drawing on freckles can instantly add a pretty, innocent twist to a modern look,” says Charlotte Tilbury, who has been known to draw freckles on herself and her A-list clients for an instant fresh-faced boost. She even took to her website to create a fake-freckle cheat sheet with her top tips on recreating the freckled look, which you can find here.
Another makeup artist known for his love affair with freckles is Hung Vanngo, who caused controversy when he drew them on Gomez for her Fetish music video. “Fraud freckles!” cried fans as they took to social media to figure out if her freckles were real or not. They were indeed fake, and Vanngo revealed that he used an eyeliner to create the look.
Initially, it sparked the question, “Why would anyone want to draw on freckles?” Cue the onslaught of women around the world soon dotting their skin with brown eyeliner. Vanngo has since done the same on Emily Ratajkowski and Elsa Hosk, recently posting a photo of the latter with the caption: “NoMakeupMakeup and few extra #fauxfreckles on gorgeous babe @hoskelsa today.”
Faux freckles have even made their way down the runways, with the speckled beauty look created by Val Garland at Preen’s Spring/Summer 2015 show sparking a trend that we’ve seen for seasons since – think: Gucci Westman’s barefaced freckled look at Rag & Bone Spring/Summer 2016 and the “sun freckled nomads” created by makeup artist Lynsey Alexander at Missoni Fall/Winter 2018.
So the takeaway here? It’s officially time to free your freckles if you’re naturally blessed by opting for a sheer foundation to let them show through, or fake your way to freckledom with our picks for creating a dappled effect wherever you please.