When it comes to designers who push boundaries and break rules, none have been quite as explosive as Spanish designer Paco Rabanne. For decades, he has experimented with groundbreaking shapes and styles, shaking up the fashion industry from its very core. Since the launch of ‘XS’ in 1993, his fragrances have also left their mark on the fashion and beauty world, with 2018 following suit with the launch of the new ‘Pure XS’.
A tale of fantasy and desire set on fire, it’s a fragrance without inhibitions, of pure excess. A wild, untamed floral created by Quentin Bisch – who was inspired by a trip to Reunion Island where he became obsessed with heady ylang-ylang – it’s a floral embrace waiting to be discovered. Here, hints of jasmine, a touch of hot vanilla, and a hint of salty-sweet popped corn come together with musk, milkwood, and sandalwood – this is one provocative perfume, so who better to choose as the ‘Pure XS’ woman than Emily Ratajkowski?
The fiercely unapologetic model is the epitome of empowerment and has become the voice of new feminism through her activism and body confidence. As she says, “To me, ‘sexy’ is a kind of beauty, a kind of self-expression, one that is to be celebrated.” In this video, Ratajkowski reveals which scents make her smile, her perfume rituals, and the one superpower she wishes she had.