Our Quest for the Perfect Red Lipstick Has Officially Ended

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Photo: Courtesy of Dior Beauty

A classic red lipstick is the LBD of makeup. It works for every occasion, it can be dressed up or down, and it never goes out of style. In short: every woman should have one. The only problem? With endless options out there, it’s not always that easy to find “the one” – until now. Enter: ‘Rouge Dior Ultra Rouge’ lipstick by Dior.

“What do women want from a lipstick?” asks Peter Philips, Creative and Image Director for Dior Makeup. “Everything. Today, they are used to high-pigment lipsticks with staying power, even if that means less comfort. Meanwhile, at the other end of the spectrum, they want light-as-air, weightless color. This lightness is possible with inks, although it often comes at the expense of color impact and comfort. ‘Ultra Rouge’ squares the circle and provides a different experience for every woman who loves the magic of makeup, comfort, and sophistication.”

Our Quest for the Perfect Red Lipstick Has Officially Ended

Dior ‘Rouge Dior Ultra Rouge’ Lipstick

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Under his guidance, Dior’s laboratories have pushed the limits of formulation to create a long-lasting product that is easy to apply, easy to wear, and challenges the very concept of lipstick. The result? “A lipstick fantasy that becomes reality.”

This is all thanks to years of scientific research, all of which have led to a revolutionary new formula that is unique to ‘Ultra Rouge’. Boasting 12 hours of hydration due to the combination of polymers and plant oils (so lips don’t dry out and color doesn’t crack), it comes in 26 luminous, ultra-saturated shades with a semi-matte finish.

Rouge Dior Ultra Rouge Lipstick
Photo: Courtesy of Dior Beauty

Whether you want a bright cherry red, a deep mauve, or a summery pop of coral-red, you’re bound to find the definitive red lipstick, right here. What’s even better is that Philips has designed both a ‘black’ and a ‘white’ shade, so you can change up the intensity of your favorite color. In this video, shared exclusively with Savoir Flair, Philips introduces the new lip collection – just in case you needed another reason to get your hands (and lips) on one.

Our Quest for the Perfect Red Lipstick Has Officially Ended
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