London’s Calling – About Color, Glitter, and a Whole Lot of Hairspray

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SS19 LFW Beauty Hair Makeup Trends
Photo: Courtesy of @SamBryantMakeup

Season after season, the boldest and the bravest beauty trends seem to emerge from the runways of London Fashion Week – and Spring/Summer 2019 was no exception. Read on to discover the key beauty trends that have inspired us to break the beauty rules and embrace a whole lot of color, glitter, and hairspray.

Cool Color

If there’s one major makeup lesson we’ve learnt from the LFW runways, it’s that next season is about one thing and one thing only: color. Hot hues were splashed all over eyes in an array of bright and bold ways, perfect for the spring/summer season – we’re talking pop-of-color pouts, rainbow vibes, and luminous lids aplenty.

At Gareth Pugh, legendary makeup artist Pat McGrath worked her magic by creating futuristic creations using sunset hues of pink, orange, and yellow, while Anne Sophie Costa added futuristic flair with graphic “deconstructed chaos” shapes at Fashion East. Over at Erdem, the team at NARS used a palette of forest greens, baby blues, and vivid yellows to adorn eyes.

Whether you opt for an all-over wash of color (like the one at Peter Pilotto), switch your red lipstick for purple or pink (à la Marta Jakubowski), or match your lippy to your hair color (think: pink overload at Nicopanda), it’s safe to say that multicolored makeup is worth the investment.

Glitter Go-Go

Nothing says spring/summer better than a bit of sparkle, so we’re all for the glittery looks seen on the LFW runways. The beauty of this trend is that you can go as full-on or as subtle as you like. You can also incorporate the color trend while you’re at it, simply by choosing a brightly hued glitter.

For the brave amongst us, why not opt for a sparkly smile, like those seen at Nicopanda? Or go for a multidimensional look and cover your entire eyelid with glitter in true Halpern style, where makeup artist Isamaya Ffrench used the new MAC ‘Dazzleshow Liquid’, ‘Brushstroke Liner’, and ‘Duo Glue’ to create “stand-out glitter lids”.

Of course, if you’re after something a little less daring, you can opt for just a dab of sparkle for a more ethereal feel, like the eyes at Simone Rocha. To get a little more creative, put your arts and crafts hat on and use large pieces of glitter or stick-on gems to add a touch of shimmer wherever you fancy – Xiao Li did this perfectly.

Out There Hair

‘Out there’ hair was all the rage in London, with teams working around the clock backstage to create crazy (and sometimes just plain whacky) ‘dos that deserve a shout-out of their own. It was all about troll-inspired hair at Ashley Williams, where – with the help of a lot of hairspray and hair grips – stylist Alex Brownsell created hair that literally stood up, complete with rhinestones and statement hair clips for a punky feel.

Over at Halpern, hair magician Sam McKnight was inspired by the 60s style of the collection. What resulted was a modern, high hairstyle made with wigs, texture sprays, and lots of backcombing. He even added a wet-look hint at the bottom to spice things up a bit. It was about the 90s at Molly Goddard, where London legend Luke Hersheson drew inspiration from John Galliano shows, resulting in mini mohawks created with five knotted and tied ponytails complete with wisps of hair teased out, sprayed, and spiked up for yet another punky style.

Syd Hayes and his team turned things up a (very big) notch at Gareth Pugh, creating a hairstyle akin to an abstract work of art (using pieces of newspaper, no less) to perfectly complement McGrath’s crazy, colorful makeup creation. But let’s not forget McKnight’s creation for Nicholas Kirkwood, which saw light-up neon wire braided into hair for a tech-y, futuristic feel. Would you dare to accessorize your hair?

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