Ever walked past someone, caught a whiff of their fragrance, and suddenly found yourself transported to another time or place? Or has the smell of a certain flower, food, or destination left you feeling instantly uplifted? There’s no denying that fragrance has an amazing ability to transform your mood, and this is because scent is directly linked to the emotional part of our brain that’s responsible for feelings and memories. Translation: one spritz alone can turn that frown upside down.
And when it comes to a fragrance that fills you with happiness, it doesn’t get much better than Dior’s new creation. Aptly named ‘Joy’, it’s guaranteed to put a smile on your face and boost your mood – it has been designed to do just that. “‘Joy’ by Dior expresses the remarkable feeling of joy by providing an olfactive interpretation of light,” explains François Demachy, Perfumer-Creator at Dior. “This perfume resembles certain pointillist paintings that are rich with a precise, yet not too obvious, technique. It is constructed in a similar manner thanks to multiple nuances and myriad facets, which lead to a crystal-clear fragrance expression.”
Read on to discover the dreamy new scent and see Jennifer Lawrence stun in behind-the-scenes images from the ‘Joy’ campaign video shared exclusively with Savoir Flair.
So is it floral? Is it citrus? Or is it musky? What makes ‘Joy’ so magical is that you can’t capture its spirit in words. It blurs the lines between classic scent categories, simultaneously being heady, floral, milky, and fresh. This is all thanks to a beautifully curated blend of ingredients that work to enhance and uplift each other, creating intricate layers that give the fragrance a multidimensional quality – one that constantly changes and reveals itself.
Bursting with blooms including rose essence and absolute and intoxicating jasmine, fruits and flowers work in harmony to create an energetic and effervescent opening. Vibrant citrus fruits of zested bergamot and mandarin, heightened by aldehydes, give instant life and energy and form the perfect base to bring the floral notes to life.
Then comes the warm caress of creamy sandalwood, the milky, mellow embrace of which is sustained with a touch of cedar and patchouli to leave you feeling like you’re enveloped in a cashmere blanket. These notes sit on a base of sensual musks, which – like a light, powdery breath of air – intertwine with the woods and florals to create both a sultry and sparkling scent that will fill you with delight.
If this doesn’t leave you grinning from ear to ear, we don’t know what will.