Chanel Has Just Revolutionized Mascara as We Know It

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Le Volume Révolution de Chanel mascara 3D printed
Photo: Courtesy of Chanel

3D-printed houses and human skin? It may sound like something out of a sci-fi film, but these days you can 3D-print just about anything: jewelry, clothes, musical instruments, and body parts included. But makeup? Never before had a makeup product been created, developed, and improved using 3D technology – until now. Enter: Chanel’s new ‘Le Volume Révolution de Chanel’ mascara, a seriously hi-tech creation that is taking the beauty world by storm. The highly anticipated launch has been over ten years in the making and reworked over 100 times to ensure absolute perfection. We’d expect nothing less.

Chanel 3D Printed mascara Kristen Stewart
Photo: Courtesy of Chanel

Its enhanced formula nourishes lashes whilst delivering intense pigments and thickness thanks to a blend of vitamins, polymers, and waxes. In a single stroke, it promises to load lashes with extreme volume (and no clumps in sight) thanks to the revolutionary 3D-printed wand made by French 3D-printing company Erpro.

The brush boasts a totally new and original shape that would never have been possible using traditional production techniques. Its granular texture surface ensures even product distribution onto every part of the lash in just one stroke, and micro-cavities absorb the formula so you can build up lash volume with only one dose. That means no double-dipping. Finally.

Magic wand is an understatement.

If you still can’t get your head around how all this works, these exclusive behind-the-scenes images provide an insight into the creation process. With 50,000 brushes being produced in 24 hours (that’s up to one million brushes per month!), this really is the future of beauty.

Chanel Has Just Revolutionized Mascara as We Know It

Chanel ‘Le Volume Révolution De Chanel Mascara’

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