3 New (and Absurdly Affordable) Brands Our Beauty Editor’s Obsessed With

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flesh beauty model
Photo: Courtesy of @FleshBeauty

In this day and age, looking your best doesn’t have to break the bank. This is especially true thanks to a host of revolutionary new beauty brands that pair top-notch ingredients with innovative technology at lower price tags – all without compromising on quality. Don’t believe us? Keep scrolling, and you’ll soon swap waiting-for-payday panic with products from our favorite new names in makeup, skincare, and self-tanning.

The Inkey List

New skincare beauty 2018 brands The Inkey List
Photo: Courtesy of @TheInkeyList

In a nutshell, The Inkey List is “hero-ingredient skincare made simple” and, despite only launching a few months ago, it’s already set to rival the likes of cult beauty favorite The Ordinary. This isn’t just because of that chemistry lab-style packaging; its quality, high-tech formulas pack a serious punch without costing a fortune. How? The Inkey List goes straight to its raw-material suppliers to get the best ingredients at cost price. Clever. This means that absolutely nothing costs more than AED 50.

Beauty buffs and novices alike are sure to love the ingredient-led brand as it keeps skincare simple. So, if you don’t know your retinol from your hyaluronic acid, The Inkey List’s labelling will feel like a welcome change. Not only does it explain what a product does, where it’s from, who should use it, and how to use it, but it also does so without the fluff. This is to help consumers make the right choices instead of loading up on products they’ll never use. We’re declaring this curated collection of 15 skin heroes – a glycolic-packed toner, turmeric moisturizer, lactic-acid serum, and caffeine eye cream included – your skin’s (and wallet’s) new best friend.

Flesh Beauty

Budget Beauty brands 2018 Flesh BEauty
Photo: Courtesy of @FleshBeauty

As its name suggests, Flesh Beauty is all about flesh – and all shades of it. Joining the likes of Fenty Beauty and Smashbox, it was designed to cater to virtually all skin tones, launching with a stick foundation that comes in a whopping 40 shades – and no hefty price tag in sight. But it’s not just about an impressive foundation range; every blush, lipstick, and highlighter has been specifically created to work on all skin shades.

As creator Linda Wells explains, “The idea behind Flesh is makeup that honors the integrity of your skin to highlight your best individual self. Flesh is not a timid, predictable line of nudes. It includes punctuations of intense color on eyes and lips for richness.” In terms of formulations, there’s everything from a sheer lipstick and a matte liquid lip color to a highlighting balm and glow-getting powders – all clocking in at under AED 150. The only downside? The brand doesn’t ship to the UAE yet, so fingers crossed.

Isle of Paradise

new beauty brand 2018 the isle of paradise
Photo: Courtesy of @TheIsleOfParadise

Self-tanning will never be the same again thanks to this revolutionary new fake-tan brand. Introducing Isle of Paradise, a 100 percent natural, organic, and cruelty-free tanning line that boasts everything from skin-prep products to gradual tanners, tan erasers, and instant bronzers – all under AED 100.

Created by tanning guru Jules Von Hep (the man behind the gorgeous glows of A-listers Blake Lively and Sienna Miller), it combines color-correcting technology with natural tanners to give you your best sun-kissed skin ever. Contained within Isle of Paradise products are ingredients such as eucalyptus, peppermint, and coconut oil, so not only do they smell sublime, but they also boast benefits like reducing redness and brightening skin. And with Insta-worthy packaging to boot? Sold.

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