Keeping up with beauty trends is like trying to keep up with Kylie Jenner’s hair color – next to impossible. One minute it’s all about a new miracle ingredient, and the next some other buzzword is being thrown around like there’s no tomorrow. But what we do know is that with more advanced technology and breakthroughs in natural ingredients, beauty is getting bigger, better, and even more effective than ever before.
What we also know is which five brands are changing the beauty game as we speak. Not only do they use some of the most unique and pioneering ingredients – ranging from stem cells to gemstones – but they’re also paving the way for a new era of skincare that fuses science with nature. And they actually work. Read on to discover what they are and why they belong on your radar.
Dr. Barbara Sturm
The biggest name in the skincare world right now? Dr. Barbara Sturm. The woman needs no introduction, but just in case you’ve been living under a rock, she’s pretty much the reason why celebs look so good and so young (Hailey Baldwin, Rosie Huntington-Whiteley, and Gwyneth Paltrow included). Her medi-luxe skincare brand is revolutionizing the way we look at anti-aging, and that’s because she’s all about taking an anti-inflammatory approach.
“My whole line is based on anti-inflammation because that’s what makes your skin break out, get irritated, age, form wrinkles – everything! So by taking out inflammation, you heal the skin,” she explained in a recent interview with Savoir Flair. Formerly a doctor in orthopedics, Sturm learned that by removing inflammation from the joints, they stopped aging. Transferring this knowledge to skincare, she has created groundbreaking formulas and products that use the power of molecular cosmetics to heal skin and stop aging in its tracks, all without toxic, irritating, or damaging ingredients. Hey, if they’re good enough for Kate Moss, they’re good enough for us.
Aurelia Probiotic Skincare
If you thought probiotics were solely reserved for your morning yogurt, think again – they’re also the secret to superstar skin. How? By slowing down the aging process and protecting and restoring skin from within. British beauty brand Aurelia Probiotic Skincare uses 100 percent pure BioOrganic botanicals and probiotics to continuously restore, balance, and protect skin from harmful, aging aggressors such as pollution and stress.
This is because they work to calm the skin’s natural immune triggers which, when overstimulated by such stresses, can damage our healthy cells, elastin, and collagen (a.k.a. the things that keep skin looking young and supple). Their probiotic ingredients have been scientifically proven to help the skin’s natural ability to repair itself and boost the natural process of restoring collagen and elastin, all without a chemical or nasty ingredient in sight.
It may sound more sci-fi than skincare, but yes, DNA beauty is actually a thing – and paving the way for personalized products based on genetics is Swedish brand Allél. In fact, it’s becoming such a big thing that Hollywood celebs were treated to a whole load of Allél in this year’s Oscars gift bags. It makes sense as 60 percent of how we age is determined by our DNA, so by customizing our skincare to work best with our own genes, we can actually make a big difference.
It’s as simple as taking a cheek swab from the DNA kit sent your way and sending it back to Allél’s lab team, who then work with 16 verified DNA markers in five key drivers of skin aging to determine your own unique skin profile. This takes approximately one week to complete, after which you’ll receive a tailored skincare program and specially personalized products that work according to your skin’s strengths and weaknesses. There’s everything from sun protection to cleansers and creams, and even skin supplements to help provide nutrition to where it’s needed most. This really is the futuristic way to get a fabulous face.
Super Stem Cells
Just when you thought the beauty industry couldn’t get any more scientific, it did. Enter: Augstinus Bader, a German university professor and specialist in regenerative medicine whose stem-cell skincare creams are fast becoming an A-lister favorite. Bader rose to fame in 2007, when he developed a breakthrough hydrogel to eliminate the need for skin grafts in burn patients. Not only does he hold over 200 patents, but he’s also one of the world’s leading biomedical and stem-cell pioneers, and he’s now turning his attention to skincare.
Using his expert knowledge in health, Bader has developed two luxurious creams inspired by his revolutionary hydrogel formula that contains a complex of vitamins, amino acids, and compounds that mimic those found naturally in the skin. These help treat everything from fine lines and dryness to redness and acne, boosting skin’s health and natural defenses whilst stimulating our existing stem cells. The only downside? They come with a hefty price tag – over AED 900 a pop. But before that puts you off, know that ten percent of all sales go towards burn victims worldwide, and the creams are so inclusive that Bader claims you don’t need to use anything else after you cleanse. Sounds like a worthy investment to us.
Kim Kardashian used them in her fragrances, Victoria Beckham collects them, and Miranda Kerr massages herself with them. The positive powers of crystals and gemstones have been known for centuries, but they’re now making their way into our beauty bags thanks to their amazing ability to calm and balance both the body and the mind. Their intense vibrations – gemstones give off a lot of energy – mean they’re able to deeply penetrate into the skin and work at a cellular level, helping deliver other beneficial ingredients deep inside.
Swedish brand Själ combines ancient holistic principles with cutting-edge technology to create potent potions packed with gemstones and minerals to help turn back time. Each product is “charged” with a precious mineral such as gold, silver, or platinum, and then boosted with gemstones including diamonds, rubies, sapphires, and tourmaline to increase cellular energy, clarity, and microcirculation. The brand’s repertoire of over 300 powerful bio-active ingredients is carefully sourced from around the world and combined with the latest technological advances and quantum physics to nourish, reverse signs of aging, and protect the skin at a cellular level. As the saying goes, “Diamonds are a girl’s best friend” – but so are emeralds, quartz, and sapphires now.