It’s official: Charlotte Tilbury has opened the doors of her new store at The Dubai Mall, and it’s amazing. Not only is it stocked full of her sell-out products, but it’s also one of the coolest beauty destinations we’ve ever stepped foot in, complete with cutting-edge digital innovations creating an immersive experience so unique that you’ll want to move in.
Arab women understand the power of makeup more than anyone else – they share my passion for the best!
“I have always loved the Middle East and Dubai. Arab women understand the power of makeup more than anyone else – they share my passion for the best!” Tilbury tells us. “I have waited for this moment for so long because it was so important to me to create an incredible beauty wonderland here in Dubai that would make everyone’s beauty dreams come true. The Dubai Mall is the largest mall in the world, and it’s such an incredible, magical space. I feel it’s the perfect setting for my brand.”
And perfect it is. Read on to discover why Tilbury is spot-on about her new store being a beauty junkie’s dream come true.
The Stylish Setting
Naturally, this store is seriously chic. It feels more like an art deco hotel than a beauty boutique as it’s rife with dazzling palm tree-shaped chandeliers, huge ornate mirrors, sumptuous velvet seats and curtains, crimson counters, and gold detailing. It’s the next best thing to actually stepping foot in Tilbury’s amazing abode (or so I imagine).
A One-Stop Shop
Whether you’re after skincare, a mascara, an entire new beauty bag, or the perfect gift, you’ll find everything you need and then some. The store’s layout makes navigation a breeze as each section focuses on different products and is clearly marked with huge lit-up letters. There’s the ‘Lipstick Lovers’ area where you can discover Tilbury’s full lip collection, the ‘Magic Skin Clinic Bar’ where you can experience her award-winning skincare range, ‘Eyes to Mesmerise’ where you can stock up on all your peeper-perfecting products – you get the gist. You can even find the perfect gift with a little help from the in-house gift concierge and get your chosen product engraved with a bespoke five-minute service.
The first thing you’ll see when you walk in is the ‘10 Looks Wardrobe’ that features the ten makeup looks Tilbury believes work for every woman, regardless of age, skin color, or style. You can shop each look instantly, see how to create them yourself, and get inspired to switch up your makeup and try something new.
The Magic Mirror
Mirror, mirror, on the wall, who’s the fairest of them all? With Tilbury’s ‘magic mirror’, the answer is “you” – every time. Her cutting-edge creation allows you to try on each of the ten Tilbury looks with the touch of a button. Not only that, but you can also try on the softer ‘day’ version of each look, the more dramatic ‘night’ version, save the images, e-mail them to yourself, and see what you look like with a smoky eye, red lip, or beautiful bronzed finish. You’ll have plenty of fun with this one.
The Beauty Boudoir
Hidden away at the back of the store, you’ll find the exclusive ‘Beauty Boudoir’. Step through the velvet curtains and transport yourself to a vintage-inspired beauty studio, complete with individual vanity tables where Tilbury’s makeup team will find the perfect products for you and give you a complimentary 15-minute makeover – the ultimate way to freshen up your face in a snap.
The Superstar Wall
A first for the region, the impressive ‘Superstar Wall’ brings to life some of Tilbury’s most iconic looks and celebrity moments. Watch as she reveals her top tips and tricks and shares exclusive behind-the-scenes secrets on a huge digital screen, and even watch curated content come to life as you pick your products off the wall.