If You Think You’re Using Mascara Correctly, You’re Probably Wrong

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how to apply mascara
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What would you do if we told you there’s a new mascara that harnesses the power of space technology to give you lashes that are, quite literally, out of this world? Yes, it’s just as good as it sounds, and it will change your life – and your lashes.

Savoir Flair tapped Julie Bell, Executive Vice President of Benefit, to find out more about the brand’s new ‘BADgal Bang!’ mascara and uncover her ultimate lash tips. From the best way to apply your mascara to how to create different lash looks, here’s everything you need to know about making the most of your magic wand.


What’s the biggest mistake women make when applying mascara?
It’s definitely when women apply their mascara to just the tips of their lashes, and not the roots. You want to go from root to tip! My top tip is to make sure you get to the base of your lashes, then lift and extend out.

How can I work out which mascara is best for me?
If you’re struggling to find the perfect mascara for you, you first need to decide what you want. Do you want curl? Do you want volume? Do you want to lengthen? Everything is based on different lash needs or dilemmas.

What’s your number one lash rule?
Never leave home without mascara! Simple.

Help! My mascara has gone dry and clumpy. Can I save it?
No! I wouldn’t. Your eye area is so delicate, so why would you want to use something that’s dry and clumpy? Get rid of it and protect your eyes! Well-being and good care are the most important things you can do for yourself.

Benefit Cosmetics BADgal Bang! Mascara
Photo: Courtesy of @AlishyLishy

Is it true you should throw out your mascara every three months?
I generally say that if you’re using your mascara very regularly, you should change it every three to four months. That’s the normal lifespan. It can last longer, but generally speaking, it’s good to change it. Think of your mascara as food – go by the expiration date as it won’t be the best after that! It’s not that much money, and your eyes are so important.

What’s the best way to curl lashes?
Always curl your lashes before applying mascara. You can use your lash curler or a curling mascara like ‘Roller Lash’, which works so well because you can curl it in a gentle way. I start with ‘Roller Lash’ for just a little curl in the morning, and then add ‘BADgal Bang!’ to up the drama in the evening as it’s so easy to apply on top!

Just like you have different pairs of black shoes, the same goes for mascara. You have different lash needs and moods!

Can I use the same mascara to create different lash looks?
Good question! I generally think that it’s not easy to do for the average person because each brush and formula is designed to do something different. For example, you can’t create great volume with a curling mascara. Just like you have different pairs of black shoes, the same goes for mascara. You have different lash needs and moods, so you’d wear either a lengthening, curling, or volumizing mascara. You’re not going to wear your black sneakers to a cocktail party!

Can I use ‘BADgal Bang!’ to achieve both a natural look and more dramatic look?
For sure! What’s great is that you can build the new mascara with what we call ‘play time’. This means the mascara doesn’t dry instantly when you apply it and has a wetness, which gives you that play time to build. You can use one coat for a more natural look, or apply more to build up the volume for added drama.

How do I take off my mascara without pulling out my lashes?
This is really easy, but it depends on the formula of your mascara as some have more pigments than others. I use my remover on a cotton pad and gently hold it on my lashes for a few seconds before sweeping it off. If I need to move it, I do so in the direction of them as it’s more gentle. This will break down the product and allow you to easily remove it.

If You Think You’re Using Mascara Correctly, You’re Probably Wrong

Benefit ‘BADgal BANG! Volumizing Mascara’

AED125 / SAR128

Sephora

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What are key things to look for in a mascara?
There are three things that make a mascara really perform, and we only use the word ‘innovative’ if it performs crazily well. There’s the formula, the brush, and then the secret weapon: the right wiper. This allows you to pull just the right amount of formula out.

We got all the way to the end with ‘BADgal Bang!’ – we had a formula we loved and a brush we loved – but the wiper was a big mess. So then we had to kick it all back because as soon as you adjust the wiper, you have to change the brush or the formula to make it work. It’s a Rubik’s Cube that just goes on and on! But it’s fantastic. It’s very technical to make a mascara that works.

Is there one mascara that does it all?
The goal and dream for our new mascara was to create one that worked on every lash type and every eye shape, so you can wear this mascara no matter where you are in the world and what your eyes are like. The secret is that there are two key parts: the brush and the formula, which is insane!

The brush is called the ‘slim pack brush’ and designed so that no matter what your eye or lash shape, you can easily get right into the base of your lashes and lift them up! It also allows you to go from corner to corner, so you get every single lash and can use it on your top and lower lashes.

Why is the new formula so groundbreaking?
What’s so special about the formula is the whole idea behind it. We were looking for inspiration and asked ourselves what the lightest material and lightest ingredient that we can use is. Most mascaras have a heavy formula, so when you use them, your lashes actually drop down or clump and smudge. We wanted something weightless that allows you to build and build and build the volume.

It’s called ‘aero-particle’, and it’s the lightest known material and derived from space technology! We worked with the LVMH R&D team that has a great mascara expert, and we challenged him to come up with something that was weightless. This ingredient is so unique and innovative. But it’s like cooking – it’s not just the key ingredient, it’s about combining it with different polymers and different waxes. You have to keep adjusting it to make sure your recipe comes out right! It took us four years to get the perfect one. We test all over the world and are vigilant about the process – fanatics in fact! And if we test it and it doesn’t work, we start all over again.

Complete the sentence: To me, beauty is…
An expression of how you feel about yourself.

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