Stars, they’re just like us – except with infinite beauty budgets, teams of hair stylists and makeup artists, and Photoshop experts on retainer. Yet, we’re still enamored by their flawless faces and glossy manes, but without a clue as to how to replicate them.
We’ve lost count of how many times we’ve explored celebrity beauty routines and rituals only to come away with price-sticker shock. Fortunately, even the most recognizable faces in the world have to admit the efficacy of affordable products, especially when they have a legitimate cult following. We’ve dug deep into the beauty routines of ten all-star beauty mavens and found that they swear by some of the drugstore brands that virtually everyone can afford and source with ease.
Photo: Courtesy of Hrush Makeup
On her app, reality star Kim Kardashianleveled with her fans about her beauty secrets, and one of her favorite top-performing products was shockingly affordable. Innovative beauty brand The Ordinary is responsible for her age-defying skincare routine, with an affordable retinoid that helps smooth fine lines, prevent wrinkles, and reduce dark spots.
Supermodel Gigi Hadid once praised the effectiveness of St. Ives’ skin-polishing scrub, saying, “It’s been around because it’s the best.” This cult classic of a shower staple is gentle, effective, and – best of all – won’t break the bank.
Meghan Markle might have only just gotten engaged to Prince Harry, but we’re already seeing the “Markle effect” at work. Everyone wants to copy her beauty and fashion looks, and fortunately some of her favorite products are super affordable. In an interview with Beauty Banter, Markle revealed her favorite skincare product – Nivea ‘Skin Firming Hydration’ lotion – saying, “I use this religiously. It’s honestly my favorite lotion on the market. It’s so affordable, and makes my skin look and feel amazing. I would buy a case of this at a time if I could find it.”
Lili Reinhart, star of the wildly popular Riverdale series, is open about her struggles with acne. In an interview with Hello Giggles, she reveals one of the ways she keeps her skin issues under control. The Aztec Secret ‘Indian Healing Clay’ that she swears by also happens to have a huge cult following online, with 4.5 stars and over 13,000 reviews on Amazon alone.
While Olivia Culpo’s beauty looks are so good that they’ve stopped us dead in our tracks on more than one occasion, it’s surprising to learn just how many drugstore products are in her routine. Culpo told Us Weekly all about her can’t-live-without-products, praising the inexpensive ‘True Match Lumi Cushion’ foundation by L’Oréal Paris for its coverage and lightweight finish.
Zendaya revealed the secret to getting her glow via her app, and it’s as easy as applying a top layer of CoverGirl’s ‘Katy Kat Pearl’ eyeshadow and highlighter along her cheekbones, the bridge of her nose, and above her lip.
Unlike a lot of fashion influencers, Alexa Chung is pretty DIY when it comes to her beauty routine, which explains why some of her favorite products are on the affordable side. Her relatable haircare routine starts with L’Oréal Paris’ ‘EverPure’ products. “I had my hair dyed recently as part of a job, and [they keep] it in really good condition,” she explained in an interview with Byrdie.
When Chrissy Teigen is styling her own hair, she opts for a low-maintenance routine. In an interview with Fashionista, she revealed, “I love anything that I can use myself because I never have been able to do my own makeup or bragged about being the greatest with my hair. So, honestly, the TRESemmé ‘Beauty-Full Volume’ mousse is one of my favorite products on the planet because I can throw it in when [my hair’s] wet, scrunch it up, and then call it a day.”
Karlie Kloss’ makeup artist, Hung Vanngo, told StyleCaster that the foundation for the supermodel’s glowing skin begins with this cult-favorite hydrating cleanser, which has garnered a huge following because it moisturizes the skin without making it greasy.