Seeing Rouge: How Chanel Has Revolutionized the Perfect Red Lipstick

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“If you’re sad, add more lipstick and attack.”
Coco Chanel

If there’s one woman who understood the power of a red lip, it’s Gabrielle Chanel, so it came as no surprise when Chanel upped its game with a new line of red lipsticks: ‘Collection Libre, Numéros Rouges’. Lucia Pica, Global Creative Makeup and Color Designer at Chanel, was inspired by Gabrielle’s signature red smile and set out to give each woman the perfect product to create her own, reinventing a Chanel classic in the process.

The result? A totally revolutionary way to wear red. With four shades to choose from, each with its own unique undertone, there’s now a perfect red hue to suit you. So, free your smile with Chanel’s beautiful new lipsticks and see red for real with this video created by Savoir Flair and Chanel.


Credits:
Directed and Filmed by Jeremy Zaessinger

Editor-in-Chief Haleh Nia Director of Photography Matthieu Boutingon  Stylist Amine Jreissaty Head of Content Noor Tehini Head of Production Maya Itani  Fashion Editor Shannon-Paris Cross Assistant Stylist Maya Kay Makeup Artist Toni Malt @ Things by People Hair Stylist Bianca Hartkopf @ MMG Artists Lighting Assistant Fiel Montes Film Editor Maéva Dayras Color Grading Théophile Rivière @ Motion & Co Model Julia Smigielska @ Art Factory Management Original Soundrack by Etienne Perrier


 

Seeing Rouge: How Chanel Has Revolutionized the Perfect Red Lipstick

Chanel ‘Collection Libre Numéros Rouges Lipstick’

AED177 / SAR181

All Chanel Beauty Counters

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