The Color Purple: 10 Beauty Buys to Channel 2018’s Color of the Year

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When it comes to adding color to your beauty routine, you need to make purple your pick. Pantone has just announced that 2018’s Color of the Year is 18-3838 Ultra Violet, which according to the company “communicates originality, ingenuity, and visionary thinking that points us toward the future” – cue a whole host of purple beauty looks and products.

In fact, countless celebrities have already made the color switch, rocking perfectly purple beauty looks throughout this past year. Browse through below for some serious purple #makeupinspo and ten top buys to cop the looks.

Whether you prefer a full-on Ultra Violet smoky eye à la Selena Gomez or a hint of lilac liner inspired by Joan Smalls and Olivia Culpo, shop the top beauty buys inspired by Pantone’s 2018 Color of the Year and get ready to make purple reign…

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