Whether it’s in your face mask or your foundation, clay is making its way into pretty much everything. Why? Because it does, well, pretty much everything. In fact, it’s so powerful that it’s been used for centuries in cultures and traditions around the world, from African women eating it when they’re pregnant (it’s said to cleanse you of harmful heavy metals) to tribes in New Zealand using it to treat wounds and insect bites.
Clay helps with healing and detoxification as it literally draws toxins out of the body thanks to its strong negative charge, which bonds to negative isotopes and pulls them out. It helps soothe stressed, inflamed skin (so it’s great for eczema or rashes) and minimize the appearance of pores whilst giving them a deep clean.
What’s even more clever about clay is that it works according to the needs of your skins. If it is dry, it will help lock moisture in. If your skin is oily, it will absorb excess oil to leave you shine-free – an all-round mighty multi-tasker. Clearly, it’s high time that you slay with clay and discover the best beauty products to reap its rewards in our round-up, below.
To create a beautiful base and get shine-free skin in seconds, Urban Decay’s ‘De-Slick Complexion Primer’ is where it’s at. Not only is it 100 percent vegan, but a whopping 100 percent of testers also said it reduced the appearance of pores, smoothed skin, and reduced shine – all thanks to its amazing oil-absorbing abilities. A mattifying mix of veegum (a natural clay derivative) and silica (which can absorb up to three times its weight in oil), it guarantees that just one pump will give you smooth skin sans shine.
Urban Decay ‘De-Slick Complexion Primer’
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Tarte believes in the beauty benefits of clay so much that it has used it in all of its complexion products. And when it comes to getting a flawless face, Tarte’s foundation is just the ticket. Containing Amazonian clay, it balances skin and tailors itself to suit your skin’s needs. Feeling a little oily? It will absorb the excess. Feeling a little dry and tight? It will lock moisture in. Plus, it contains antioxidants and a non-chemical, mineral SPF15 sunscreen, ticking all the beauty boxes.
Tarte ‘Amazonian Clay Full Coverage Foundation’
Harnessing the power of Kaolin clay and oil-absorbing microspheres, this totally translucent and lightweight setting powder helps to mattify skin whilst creating a stunning, soft-focus finish. Working to minimize excess oil on the skin and blur the appearance of pores, it can be used to bake or set your makeup, and get that airbrush finish without any chalkiness or dryness. Dream.
Cover FX ‘Matte Setting Powder’
Suitable for all skin types, this mud-to-oil cleanser cleans deep down to remove your skin of dirt, grime, and makeup. Using a unique blend of four different clays to gently detox and cleanse, it also features a custom blend of four super powerful and very rare oils. These sink deeply into skin – and fast – to load it with goodness and give you soft, squeaky clean skin.
This super scrub from Diptyque detoxifies and regenerates whilst gently sloughing off dry, dead skin. It’s so luxurious that it feels more like a rich, decadent cream than a scrub – it’s because the exfoliants (marbleized clay powder) are so fine that you barely feel them. But don’t be fooled. That doesn’t mean they’re not very effective because they are, and you’ll be left with skin that is softer, clearer, and brighter than ever.
Top Tip: Apply a thick, even layer to your skin and leave on for up to ten minutes to transform your scrub into a mighty mask.
For a deeper cleanse, make this mask your go-to. Formulated with Mediterranean rose clay, it will give you back your glow with a big, beautiful, clarity-restoring boost. There’s jojoba beads to gently exfoliate, and Canadian willowherb to help restore radiance and fight discoloration – just ten minutes and you’ll look like a fresher, brighter you.
Origins ‘Original Skin Retexturizing Mask with Rose Clay’