The eye that observes art has itself become the centerpiece of a surprising art movement: the eye-embellishment trend. While colorful eyeshadow and the occasional blinged-out brow are familiar sights on fashion runways – think of Chanel’s recent shows, during which the makeup looks evoke almost as much awe as the clothes – this incredible style of makeup art has become something of a phenomenon thanks to Instagram. As a living portfolio for many young makeup artists, the social-media site is a bastion of inspiration.
Recently, we reported on some of the odder sides to this trend, like eye embellishment that favored Nickelodeon cartoons and internet memes represented directly on the eyelid, but the majority of the looks are nothing short of magical. Using everything from colorful string and glitter to tiny (real) flowers and other fantasy elements, these artists are shaping eye makeup like you’ve never seen it before.