They don’t call them beauty “crazes” for nothing. In fact, as photo- and video-sharing platforms like Instagram become portfolios for budding makeup artists, bloggers, and vloggers, we’re exposed to more and more OTT ideas. From makeup looks based on popular Internet memes to bizarre extraction techniques, we’ve rounded up the eight craziest beauty trends that showed up in 2017.
Photo: Courtesy of @MyWigStudio
When we first heard about this trend from celebrity makeup artist Hung Vanngo, it made us raise an eyebrow – seriously. On second thought, however, it kind of makes sense. If people wear wigs on their heads to replace a bald patch or thinning hair, why not do the same for over-plucked eyebrows? Eyebrow wigs restore the fullness you desire and are extremely easy to use, which leads us to change our reaction from “Why?!” to “Why not?”
Photo: Courtesy of @MirandaKerr
This one might even be too crazy for the Goop crowd. In fact, when supermodel Miranda Kerr revealed her penchant for leech facials at the “In Goop Health” summit, Gwyneth Paltrow recoiled in horror. The procedure is just what it sounds like: leeches are applied to the face and body in order to (supposedly) tighten and brighten your skin. While we can’t deny that Kerr has some seriously amazing skin, we’re just not sure that sticking leeches to our face in order to achieve her glow is ever gonna happen. The New York Times is on our side, calling it a “creepy cosmetics craze”.
Photo: Courtesy of @Sparks_Style
No, just no. Consider the practical side of putting glitter powder or gel on your roots: that stuff is going to get everywhere and will take weeks to fully wash out. The costs definitely outweigh the benefits on this one.
Photo: Courtesy of @Stella.S.Makeup
People seem pretty divided on this trend, which was started by an Instagram makeup artist named Stella Sironen. It was picked up by others in the Instagram beauty sphere, but we can’t say we’ve ever seen anyone wearing this look in public. She gets points for creativity, though.
Photo: Courtesy of @BeYou.ByJoh
While we definitely agree that geode lips look amazing for editorial shoots, they are the opposite of practical. Imagine trying to drink your morning coffee with your lips coated in a crystallized substance. Let’s jot this beauty trend down as being more intriguing than crazy.
Photo: Courtesy of @SukhiMann_
Flossing Away Blackheads
While this is more of a skincare routine than a beauty trend, it still counts. People are freaking out over this super simple way to remove blackheads: steam your face for five minutes to open pores and then press a strand of dental floss firmly to the tip of your nose, rolling upwards. Finally, swipe away the residue that is pushed out of your pores with an astringent. Et voilà – no more blackheads! The inventor of this method is beauty blogger Sukhi Mann, and you can see her full tutorial here.
Photo: Courtesy of @Hollifer_
This trend – while certainly not practical – is truly gorgeous. Instagram artists have turned eye makeup into works of art using flowers, pearls, shells, and other unexpected materials.
Photo: Courtesy of @ChelseyWolz
It’s safe to say we’ve saved the craziest for last. Meme makeup is a strange new beauty trend on Instagram and Twitter, with talented makeup artists using their faces to recreate popular memes like “Confused Nick Young”, “Mocking Spongebob” (pictured), “Salt Bae”, and more.