You may be thinking, “Hey, doesn’t Kim Kardashian already have some kind of beauty line?” And you’re right to think that, given that her influential name and icon status has been tied to dozens of products, from Pat McGrath’s ‘Dark Star 006’ smoky eye palette and the KIM K.W. shade of ‘Hot Lips’ by Charlotte Tilsbury to her collaboration with sister Kylie Jenner for a KKW x Kylie Cosmetics limited-edition collection.
Add to that her numerous fragrance releases, and you already have a beauty empire in the making. However, with the announcement of the launch of her own bespoke beauty line KKW Beauty, Kardashian grabs the reigns and grows her business in one fell swoop. Here’s what we know about it so far.
Kim Kardashian and Mario Dedivanovic Team Up
While many have pointed out that KKW Beauty could be a direct competitor to Kylie Cosmetics, the initial launch actually provides products that were missing from the younger Jenner’s makeup line. Contouring kits are the key, and naturally Kardashian’s longtime friend and makeup artist Mario Dedivanovic – who helped develop and perfect her iconic contoured makeup regimen – is her choice for collaborative partner this time around.
The First Release Has Been Announced
Since Kardashian and Dedivanovic are responsible for sparking an international beauty trend, they’re the perfect duo to develop a contouring kit. ‘Créme Contour and Highlight Kits’ is the name of KKW Beauty’s inaugural launch, which will contain four palettes in the shades light, medium, dark, and deep dark. Each kit will include a dual-ended highlight stick, a dual-ended contour stick, a brush, and a sponge blending tool. The kits will retail for $48.
A KKW Fragrance Is Also in the Works
Although Kardashian has been steadily releasing KKW Beauty information and imagery via Twitter and Instagram, she has utilized Snapchat in particular to show behind-the-scenes previews of more forthcoming launches. Over the weekend, she snapped a photo of fragrance samples at a development meeting, with each fragrance matched to what appeared to be crystals. Now we’re left to wonder if KKW Beauty’s fragrances will capitalize on the crystal/gemology trend in some way.
Kim Launches a New Instagram Account for the Line
In addition to sharing KKW Beauty information on her own Instagram account – which currently boasts over 100 million followers – Kardashian is launching a separate account for her new beauty line. @KKWBeauty is where you can find all of the latest news and information on the impending launch of her ‘Créme Contour and Highlight Kits’ as well as forthcoming products.
The Countdown Has Begun
Kardashian has also launched a brand new website for KKW Beauty. You can head there now to sign up for the newsletter and view the final countdown to the product launch, which is set for June 21, 2017.