Bae Watch: Zac Efron on His Hugo Boss Campaign and the Importance of Scent

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Bae Watch: Zac Efron on His Hugo Boss Campaign and the Importance of Scent

“Hi Camille, I’m Zac,” says the new ambassador of Hugo Boss as he extends his arm for a warm handshake, unconsciously flexing his biceps as we meet for an interview on a sunny Friday afternoon. In reality, Zac Efron needs no introduction, and it’s the result of years of hard work and passion for acting that has probably gotten him this campaign. The 29-year-old leading man was in town last week to kick off his ‘Hugo Iced’ fragrance campaign, for which he made a personal appearance at Paris Gallery in The Dubai Mall to meet his fans, followed by an invite-only party at Dubai Design District.

Admittedly, it’s not #MCM (Man Crush Mondays), but since we like to live in the moment, we’re making an exception – especially in keeping with the #YourTimeIsNow fragrance campaign. Sitting opposite Savoir Flair, the Baywatch star talks about grooming essentials, his bucket list, and the power of scent.

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