If you thought that hopping over to a Parisian pharmacy or jetting off to NYC would lead you to the very best new beauty buys, think again. Experts are now turning to South Korea, which is almost seven years ahead of us in terms of beauty trends, for the latest and greatest beauty breakthroughs. It comes as no surprise considering that most East Asian women have flawless skin thanks to a multi-step beauty regime that is performed nightly – it can involve up to a whopping 11 products, many of which you’ve probably never heard of!
But if you’re not planning to visit South Korea anytime soon, Savoir Flair has some good news for you. There are now some amazing cult Korean beauty brands that are either available to buy here or ship to the UAE, and they’ll tend to all your beauty needs. Read on to discover seven of our favorites.
If there’s one product that Korean beauty brands excel at, it’s the mask – and this is the specialty of Kocostar. An all-mask series by this skincare brand tackles everything from your toes to your tresses, using salon-quality ingredients to beautify your entire body. What’s even more amazing are the floral and fruity sheet masks, which feature mini pineapple pieces or flower petals that can be used as and where you need them.
Translated as “herbs of the Orient”, Erborian is inspired by both the tradition and modernity of South Korea. Using complexes of natural herbs and the principles of traditional Korean medicine, co-founder Katalin Berenyi wanted to create products that could become a “woman’s best friend” – and she did just that. With three categories – ‘Detox’, ‘Boost’, and ‘Finish’ – to treat your skin, there’s everything from cleansing oils and bamboo-charcoal sponges to hydro-plumping masks and BB creams.
Probably the coolest and cutest beauty products we’ve ever seen, Tonymoly injects a serious dose of fun into your beauty routine. In fact, they’re all about “creating witty beauty with customers”, which results in eye-catching cosmetics like a fun and fruity banana lip balm being housed in, well, bright bananas. There’s also cooling eye sticks being presented as super cute pandas – cue some serious Insta-snapping.
Originally only available at exclusive dermatological clinics, Dr. Jart+ quickly took off to become one of South Korea’s most successful skincare brands to date. Since 2004, it has used advanced technology with safe and effective ingredients to create breakthrough formulas and products that deliver serious results, from clever cleansers to micro waters and ultra-hydrating creams.
Although Mizon has an array of skincare products, there’s one thing it’s famed for – snail slime cream. Yup, you read that right – a cream made from the slime of snails. A whopping 92 percent, in fact. Believed to hydrate, fight fine lines, and help with the healing of scars and blemishes, the humble little snail is fast becoming a savior in the skincare world and considered a staple ingredient in Korean beauty products.
Mizon ‘All in One Snail Repair Cream’
AED106 / SAR108
The BB Cream Girl
Too Cool for School
Too Cool for School products are – you guessed it – actually too cool for school. The cult brand has mastered the art of breaking the beauty rules with its quirky ranges (there are 12 in total, from ‘Egg’ to ‘Artify’ and ‘McGirly’), innovative formulas, and unique packaging. It creates everything from super skincare to magical makeup products, infusing each one with beauty-boosting vitamins and natural extracts.
Meet your one-stop shop to a fabulous, flawless face. Taking the “you are what you eat” mantra to a whole new level, the perfecting products by Skinfood feed your skin with the highest quality nutritive food ingredients – Brazilian black sugar, French grapes, South Asian royal black honey, coconut, and rice included – to tackle any skin concern.