“Beauty begins the moment you decide to be yourself.” – Coco Chanel
When it comes to strong and determined women, not many have come close to Coco Chanel. The iconic fashion designer and businesswoman not only founded one of the world’s leading luxury fashion houses, but she also did so whilst empowering women and encouraging them to embrace who they are, breaking all the rules in the process. As she said, “In order to be irreplaceable, one must always be different.”
Celebrating this idea of female strength, individuality, and breaking the beauty rules, Chanel has launched its new ‘Le Rouge Crayon de Couleur’ jumbo lip crayons. When it comes to these luxurious lip lovers, there are no rules – you can mix, match, blend, and apply however and whenever you want. Perfect for the girl on the go, they’re the ultimate way to add color to your lips. Delivering intense pigment with a smooth and silky finish, they’ll give you the perfect pout, every time. With 12 shades to choose from – ranging from a creamy nude to a tomato red, a deep plum, and everything in between – there’s a shade to match whatever outfit you’re wearing and whatever mood you’re in. So twist up, coat your lips with color, and get ready to take on whatever life throws your way.
To showcase the powerful new crayons, Savoir Flair teamed up with Chanel and half-Iranian, half-French influencer Parysatis Peymani, who perfectly embodies both the Parisian flair that Chanel is famed for and the strength of the Middle Eastern woman. Watch the video, shot on location on Serenia The Palm, to discover the power of Chanel’s new product.
Shop the Look Below
Special thanks to:
Serenia The Palm
Videographer Vladimir at The Factory Beauty Editor Frankie Rozwadowska Stylist Camille Macawili Production Assistant Camillia Kazem Model Parysatis Peymani Makeup Toni Malt Hair Melanie at The AgenC