It’s official: Huda Kattan is launching her first-ever Huda Beauty foundation. And it’s going to be huge. She teased hints of the launch at the end of last year and, ever since then, the beauty world has been waiting with baited breath to find out if the word on the street is true – and Savoir Flair can reveal that it is.
Taking to Instagram Stories to finally share a sneak peak of the new product, a makeup-free Huda applied the new foundation whilst revealing, “This is our secret foundation! It’s launching later, but I can’t help but tease you guys.” Needless to say, her face looked flawless after she applied it, and it had us itching to know more.
Following the success of the Huda Beauty lashes, lip contours, liquid-matte lip colors, and – of course – the sell-out ‘Rose Gold Palette’, we predict big, beautiful things for the upcoming foundation. Although we’ve only seen snippets of her new foundation, here’s what we know so far:
It works. Seeing the effect it had on Huda’s skin, it’s clear that this foundation will give you a flawless face with only a tiny amount of product.
It has a super-smooth texture, sinking perfectly into the skin to give a radiant, dewy finish.
Huda loves the Tarte ‘Rainforest of the Sea Foundation’, so we’re predicting similarities. Tarte’s is ultra hydrating and has a lightweight texture, giving you coverage but “keeping your skin looking like skin”. We’re thinking her new launch will do just that – only better probably.
There's going to be a shade for all skin tones, from dark to light, with over 20 colors on offer. Swatching the lightest shade on her skin (a creamy porcelain), Huda revealed they're making a "color for everyone".
Even Huda has beauty difficulties, and she's been refreshingly honest about how tough the process of creating her foundation has been. "Color matching for foundation is like the hardest thing I think I’ve ever done for beauty. I was doing fractions trying to find the percentage of people who have redness in their skin!” she revealed.
And here’s some more good news: there’s a highlighter palette on its way too! It’s definitely time to start making room in your makeup bag because, considering the roll that Huda Beauty has been on, we’re sure this is just the start of something pretty special. Watch this space for more information and, in the meantime, get on that waitlist. It’s safe to say that this foundation is going to sell out – fast.