Morning Routine: How Fatima Ghobash, Co-Founder of S*uce, Starts Her Day

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Photo: Courtesy of Fatima Ghobash

Successful people around the world have their morning routines down to a fine art. So just how does Fatima Ghobash, Co-Founder and Manging Partner of S*uce, start her day? Savoir Flair gets a peek into her morning rituals, from the beauty products she swears by to her favorite breakfast choices.


There’s no alarm clock in my bedroom. My inner clock has me up and out of bed, like clockwork, every morning at 6:15 a.m. – except on weekends when my inner clock somehow recognizes that it’s the weekend and lets me sleep in! The first thing I do is go straight to my desk, switch on my computer, and catch up on news headlines followed by work e-mails. I spend at least an hour every morning reading, plotting, and planning the day ahead. Despite the digital age, I write absolutely everything down in a big, fat notebook. I don’t understand people who don’t plan. It helps keep things organized and reduces so much of the stress that can create so much distress. I don’t exercise in the morning and much prefer gym time after work, simply because this is when I enjoy it most.

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Photo: Courtesy of Fatima Ghobash

I’m highly ritualistic. Coffee is first. Always Arabic coffee, no sugar. When I get into bed at night, I always think of the smell and taste of my first coffee of the day! I eat breakfast at 8:00 a.m. During the very warm months, I make an açai berry breakfast bowl, because they’re so refreshing. I use the Hemsley & Hemsley recipe from the bestselling cookbook The Art of Eating Well.

During the cooler months, breakfast is hot porridge with sliced banana topped with pumpkin, flax, and chia seeds. I also take quality, prescribed supplements every day. ‘B Complex Plus’ by Wild Nutrition helps support skin, hair, nails, immunity, and the nervous system. I also take ‘Vitamin D3’ and ‘L-Theanine & Lemon Balm’ by Viridian.

I shower after breakfast. I’m no longer a product junkie – it’s taken me years to try, test, and find what works for me. Although the beauty world is always abuzz with innovations, little can convince me to change any of the products I use.

For my hair, I always use Oribe products. They combine nature and science, leaving hair looking fabulous. I use Nuxe’s ‘Rêve de Miel Ultra-Rich Cleansing Gel’ for all-over body washing. I love the smell and texture.

For my face, I use Dr. Frances Prenna Jones’ products. Over a decade ago, my sister recommended I visit her, and since then she has been my long-time skin savior. This woman has the power to transform your skin with her fingertips. I use her entire range, from cleansers to creams, as well as her ‘Formula 2006’ treatment; one single brilliant product to address many skin conditions.

Sun care doesn’t get better than the EltaMD ‘SPF 45’. It’s oil free, light, and paraben free. It’s a daily must for any woman! After I’ve applied my sun cream, I apply ‘Enhance’, a tinted formulation from Dr. Prenna Jones’ range. I have no idea what’s in it, but it smoothes the face and covers imperfections for the entire day without causing oiliness. On my lips, I always use the Chantecaille ‘Sardinia Lip Screen Tint’. Other than that, I never, ever wear makeup during the day.

From the moment I wake up until I leave my house at 8:45 a.m., I like things to be as quiet as possible. In the car, it’s either the Dubai Eye ‘Business Breakfast’, which I think does a great job of providing local content and context on international issues, or podcasts like the BBC Radio 4 ‘Desert Island Discs’. The format hasn’t changed since the program was introduced in 1942; a guest is invited to choose the eight records they would take to a desert island. Presenter Kirsty Young manages to round up a selection of brilliant guests. But before I leave home, I always have some quality bonding time with my German Shepherd, Albert. He is as close to human as a dog can be!

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Photo: Courtesy of Fatima Ghobash
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