What do brands like Chanel, Huda Beauty, Kylie Cosmetics, and Anastasia Beverly Hills have in common? They’ve all just released (or are about to release) eye palettes focusing on one color, and one color only – red. Yes, it’s hard to believe, but red is the definitive eyeshadow shade of the season, spotted on supermodels and celebrities the world over – everyone from Bella and Gigi Hadid to regional “It” girls Dana Hourani and Karen Wazen included. It was even spotted on the models at the Spring/Summer 2017 shows of Kenzo, Tadashi Shoji, Ottolinger, and Anna Sui. If you’re starting to think this trend will have you looking like an extra from Twilight, read on to discover why red works – and actually looks good – on everyone.
People are just scared of it. They think that red eyeliner is going to make them look tired or sick, but it actually doesn’t.
“The trend was inspired by the look that Lady Gaga wore in memory of David Bowie. Shortly after, we witnessed all the key makeup artists using red, pink, and orange shadows at the spring/summer shows. I would say reds are the new browns and grays,” MAC’s Global Senior Makeup Artist Mariam Khairallah tells Savoir Flair.
Similarly, Lucia Pica, Global Creative Makeup and Color Designer at Chanel, weighs in on the appeal of red makeup while transforming Kristen Stewart using the brand’s new eye palette. “The collection enhances everyone’s eye color because red is a part of your skin. It’s a trick. Something’s going on – it’s attractive but you don’t know what. People are just scared of it. They think that red eyeliner is going to make them look tired or sick, but it actually doesn’t,” she explains.
Still not convinced? Scroll through and discover the best celebrity red-eye beauty looks. From fair-skinned redheads like Julianne Moore to blonde beauties like Karlie Kloss and olive-skinned ladies like Joan Smalls, they’ll prove just how universally flattering this color can be.
How to Wear Shades of Red
“The biggest key is starting with perfectly clear skin since red-hued shadows will bring out the redness in your skin,” explains Khairallah. “If you’re a normal human being with redness and flaws, dot a creamy concealer under your eyes, around your nose, and on your chin. Then blend a few drops of medium-coverage foundation over your skin.
“Next, choose a palette of red shadows with purple undertones (think burgundy, wine, and plum-rose), which are the easiest to pull off because of their cool bases. The trick to keeping this look bright, rather than sick, is to layer multiple shadows over each other to give the eye some depth.
“Keep the rest of your makeup very neutral, minimal, and cool-toned. Dust a rose blush under your cheekbones since you want the blush as far from your eyes as possible. Then swipe on sheer, nude-pink lipstick, and leave the rest – including your brows – as is.”
Shop the Look
There are endless options with which to rock the color of passion as shades vary from stunning scarlet to deep, bold Bordeaux. Whether you’re hoping to try a smoky red eye or change up your usual cat-eye flick with a rouge rather than a black, our picks of the best red eye makeup products, below, will get you started.