The matte lipstick trend is becoming bigger, better, and more beautiful than ever before, and the latest products to capture the beauty world’s attention are the new Chanel ‘Rouge Allure Lip Inks’ – the first-ever matte lip colors created by the brand’s Global Creative Designer for Makeup and Color, Lucia Pica.
Put on lipstick and attack.
Seeking to continue Chanel’s homage to the color red by reinterpreting its role in a new and original way, these matte lip inks tick all the beauty boxes. “I am obsessed with the color red, I always have been. There is strength and emotion, warmth and disruption in red. It is a color that has both a sense of the real and the radical about it,” explains Pica. “Red is so strong for me, and yet it is also intrinsic to the world of Chanel. Coco Chanel once said, ‘Mettez du rouge et attaquez.’ (Put on lipstick and attack.) For me, those ideas are fundamental to red cosmetics. They mean protection, playfulness, and strength.”
Still not convinced? Savoir Flair reveals the top five reasons why you need a new ‘Rouge Allure Lip Ink’ in your life.
Made with volatile oils, these lip inks are akin to a velvet coat for your mouth. Their texture transforms into the perfect, soft matte as soon as you apply it.
There are eight stunning shades to choose from, ranging from a rosy nude to a luminous pink and a deep, dark red. All are made easier to apply than ever thanks to their flocked applicator.
Fine and Fabulous
These lip lovers are so lightweight that it’s easy to forget you’ve actually applied a product. The formula is fluid and creamy thanks to the raw materials that were specifically selected for their melt-away quality, coating your lips with an intense color that boasts a texture as light as air.
If you thought matte lip products left your lips feeling dry and cracked, then think again. These ‘Rouge Allure Lip Inks’ are infused with an antioxidant complex that is composed of green tea, sweet almond oil, sappan wood, and vitamin E, ensuring your lips stay hydrated and nourished.
Intense color and irrepressible shine that doesn’t budge for six hours? Yes, please! Thanks to the close-knit mesh of polymers, waxes, and non-volatile oils, the finely ground pigments that create the gorgeous, rich colors stay put on pouts and promise incredibly long-wearing hold.